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If your company wants to come to Portugal you need a good PR Agency. Public Relations Portugal – a SayU Consulting brand, is the benchmark for Public Relations solutions in Portugal.

What does a benchmark PR solution do?

In today’s complex environment, it can be daunting to obtain results without counting on a specialized intervention. We turn our experience of more than a decade in the market answering diversified challenges into the framework for placing Integrated Marketing Communication at the center of Reputation acquisition. We create innovative methodologies and implement disruptive strategies to help organizations and brands be noticed and become relevant.

We have a global dimension

The ability to deliver global marketing strategies is increasingly important, given the internationalization of businesses and the globalization of markets. Achieving consistency in this international positioning can bring benefits, reinforcing a unique message and standardizing solutions.

The biggest obstacle for any organization looking for a global presence is the risk of adopting a stereotyped approach when reaching consumers in other geographies. Although consumers in Portugal behave similarly to consumers in most of the European continent, this does not mean that the same generic marketing strategies can be applied without redefinition and reorientation. SayU Consulting is the Portuguese representative of Evoke Network, an international network of independent B2B, PR and Digital Marketing agencies. Each agency that is part of the network is specialized in its own country and area of intervention. Together, the Evoke Network agencies ensure the delivery of integrated B2B Marketing strategies and PR campaigns in international markets.

Depending on specific needs, the local member of the Evoke Network acts as the lead agency for the project, leveraging the experience and localized services of partners in each country or region of destination. This approach creates a cohesive and highly effective solution, with an adaptation and implementation of the international business strategy at the local level, taking into account cultural, commercial or technical differences in each market.

We know the local reality

An agency with a “local” dimension is able to identify and address specific challenges, reach certain segments of the public and address areas of activity with particular relevance, ensuring increased operational and commercial effectiveness. This is a crucial choice when selecting your Communication partner.

A local marketing agency knows the market. It understands culture, history and demography, but this dimension of know-how goes beyond that. Do you know the main stakeholders, how they position themselves, what they want and what they think? This is a wealth of knowledge waiting to be explored. With this starting point, it becomes possible to think of strategies that incorporate connections between local factors and the history of the brand. It is this identification with the brand narrative that often persuades decision makers. A good story lends your business an emotional connection and ensures increased trust.

Being “local” also means enhancing connections, networking and public affairs; an agency can leverage the creation of a network and help find people and organizations that drive business goals.

SayU Consulting is the benchmark for Public Relations solutions in Portugal.

Jorge Magalhães Afonso

Managing Director