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Bridging Nations for Sustainable Development

Bridging Nations for Sustainable Development

Public Relations Portugal participated in the 2023 Eurafrican Forum, a prestigious event involving politicians, economy, culture, and education. Held at the renowned Nova School of Business and Economics (Nova SBE) in Cascais, the forum aimed to foster dialogue and...

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Unlocking Community Management Tools

Unlocking Community Management Tools

In today's digital age, managing a community has become more important than ever. Public relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools offer...

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Constructing a B2B Community

Constructing a B2B Community

In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership.  Unlike in business-to-consumer (B2C) relationships, the customer in B2B...

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Promoting Customer Fidelization

Promoting Customer Fidelization

Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand. This is...

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Increasing Reach through Community

Increasing Reach through Community

Community management is a subset of public relations (PR) that is focused on building and managing online communities. These communities can be any group of people who share similar interests or goals, and they can gather on various platforms, such as social media,...

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