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From Production to Branding: Tata Steel’s Success Story.

From Production to Branding: Tata Steel’s Success Story.

Tata Steel´s rise from a steel manufacturer to a global branding leader mirror a journey of relentless innovation and strategic adaptation.   Company Background Tata Steel is one of the most successful companies in India. In 2001 and 2005 it was ranked the...

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The Evolution of Lenovo: From “Legend” to Global Leader.

The Evolution of Lenovo: From “Legend” to Global Leader.

Curious about journey of Lenovo from dominating the domestic market to becoming a recognized global brand? Let's uncover the strategic path that led to its remarkable rise in the tech industry.   Building a Global Brand Lenovo is an international technology...

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An amazing success story of IBM

An amazing success story of IBM

IBM is in the top 5 most valuable brands in the world. The company had its hard times and was very close to bankruptcy, but somehow managed to prevent it and even came back to business better and stronger.   IBM is a company with a long history. Incorporated in...

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Cemex: How to become profitable in a non-profit industry?

Cemex: How to become profitable in a non-profit industry?

The cement industry can be characterized by low growth, high asset requirements, and unpredictable demand. But with an amazing marketing and communications team, that can create a well-structured corporate brand strategy, even a cement company can become a worldwide...

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Samsung: From grocery trading to global electronics leader.

Samsung: From grocery trading to global electronics leader.

Focus on brand positioning to have a clear vision, values, and communication strengthens a companys’ market power. Communication activities, which have an impact on the customer relationship path, are a starting point in a strategy that showcases an emotional story....

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FedEx: The evolution of successful business

FedEx: The evolution of successful business

Just one idea can make the world function much easier and much faster, moreover make the business recognizable, outstanding, and successful. FedEx is a worldwide-known, delivery company that started with 14 small jets and within just three decades expanded into 560...

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How Audiences Consume News After the Pandemic

How Audiences Consume News After the Pandemic

Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically. The Ozone Project is a publisher alliance in the UK, consisting of 12...

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