Management of Professional Services Brand.

Management of Professional Services Brand.

A brand is an entity that engenders an emotional response from a group of human beings so that they pay more than they probably would for the purely physical or rational components on offer.   The power of brands.  Brands are among the most valuable and powerful...

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Client segmentation in professional services firms.

Client segmentation in professional services firms.

Client segmentation helps firms become more effective and more efficient.    The importance of client segmentation The client segmentation of buyers into groups is a powerful marketing concept that has improved the profit of many businesses. However, it is...

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Understanding the Professional Services Sector

Understanding the Professional Services Sector

The professional services industry is one of the largest and most diverse of modern economies. Profile of the professional services industry.  The professional services industry is one of the largest and most diverse of modern economies. No matter, if they are B2B or...

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