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How Audiences Consume News After the Pandemic

How Audiences Consume News After the Pandemic

Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically. The Ozone Project is a publisher alliance in the UK, consisting of 12...

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How to Improve Relationships with Clients

How to Improve Relationships with Clients

In the B2B field relationships are everything. Without a strong connection between partners, cooperation cannot happen. This stands in the way of success. Companies need to know how to improve relationships with clients, otherwise, they will not have any. Aprais is an...

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In 2021 Digital Audio Grew Big, What About the Future?

In 2021 Digital Audio Grew Big, What About the Future?

Even if someone has never listened to them, they have surely heard about podcasts. A seemingly strange genre that captivated everyone around the globe. What is the reason behind the success of digital audio, and why does it matter to companies? IAB’s data showed us...

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Digital Transformation – How to Do It Successfully

Digital Transformation – How to Do It Successfully

With the rapid developments in all forms of technology, Digitalisation was inevitable. However the COVID-19 pandemic hastened the process considerably. Today, Digital Transformation is mandatory for all businesses. However, doing it successfully can be challenging....

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IT in Decision Making: Gaining and Losing Importance

IT in Decision Making: Gaining and Losing Importance

Technology has always been important. There is nothing more ubiquitous today than Information Technology. It surrounds us in the shape of work tools, cloud systems, fintech services and other various forms of hardware and software. For this reason, IT in...

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Understand the New Generation of B2B Buyers

Understand the New Generation of B2B Buyers

Times change. Not only millennials are becoming decision makers at companies, but Gen Z is slowly creeping up to them, and is starting to represent themselves in said companies. This means that Public Relations, Marketing and Communications needs to adapt to a new...

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Brand Publication: The Value of Transparency

Brand Publication: The Value of Transparency

Under the constant threat of volatile ecological and social problems, the value of transparency regarding how companies operate is increasing. There are expectations about clarity, ethical practices and responsibility that organisations have to fulfil. A Brand...

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How to improve social media for public relations?

How to improve social media for public relations?

Since the early 2000s social media has become a significant means of communication between brands and their audience. These days, through social media, the latest information about services and products is shared. To increase engagement and keep customers informed of...

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What is ideation and how to prepare a session?

What is ideation and how to prepare a session?

What is Ideation? Ideation is a crucial component of design thinking. It’s the third phase during the process of design thinking. This is the stage where new ideas and solutions are generated. Facilitating a truly productive ideation session isn’t easy. The process of...

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