As an organization grows, the marketing departments should grow with it. This creates an evolution in marketing inside organizations from a limited and restricted role to a fully integrated role inside a firm. Even though marketing is one of the key factors of success...
All firms dedicated to professional services must, one way or another, implement marketing strategies and tactics to be able to grow. Whether these approaches are conducted formally or informally, and whether they have a specific marketing team or not, marketing...
The professional services industry uses a variety of international business models, each with distinct growth and marketing strategies. However, whatever approach is chosen, firms face organizational and cultural obstacles, including technical and language...
Professional services firms traditionally prioritize client service quality over competition. However, with markets becoming more challenging and clients more demanding, companies must consider their competitive landscape. The competitive challenge. The...
A brand is an entity that engenders an emotional response from a group of human beings so that they pay more than they probably would for the purely physical or rational components on offer. The power of brands. Brands are among the most valuable and powerful...
Client segmentation helps firms become more effective and more efficient. The importance of client segmentation The client segmentation of buyers into groups is a powerful marketing concept that has improved the profit of many businesses. However, it is...
Leaders of firms should develop a process that enables them to take stock of their target market regularly. This process should include a regular assessment of their businesses, the market environment, and their competitive position. Why market understanding...
A successful strategy needs to be based on extensive analysis of the firm´s market, it encompasses client segmentation, brand and competitive strategies, and capabilities. The leadership of every firm must develop a strategy rooted in the realities of the...
The professional services industry is one of the largest and most diverse of modern economies. Profile of the professional services industry. The professional services industry is one of the largest and most diverse of modern economies. No matter, if they are B2B or...
Before we start talking about a B2B communication strategy, first lets take a look at what it is and its differences with B2C: The difference between B2B and B2C B2B stands for business to business and refers to the interactions and communications...