Categorias

Content and purpose

Content and purpose

Purpose The future of business starts at the frontline. And the frontline is diversity. Diversity of content and purpose. The brands with purpose grow two times faster than others. And the challenge, and purpose, for Public Relations is to help organizations and...

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The challenges for the industry

The challenges for the industry

Industry The challenges of the industry, taken in a wider sense, were among the topics discussed at the QSP Summit this month. One of the most important is the fact that, since the work has changed, people are relearning to do their jobs. The most important change,...

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Shaping the Future

Shaping the Future

QSP Summit The dynamics of management, marketing and public relations often mix in today’s uncertainty of businesses and the future of work. One thing seems sure, though: the purpose of a company and how the organization brand delivers it will be the cornerstone for...

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How Public Relations and Sales come together

How Public Relations and Sales come together

Public Relations and Sales The Public Relations activity in Portugal emerged around the 50s, sponsored mainly by multinational companies.  Associated with a marketing aspect that appears as a bridge between the various audiences and with the goal of creating a good...

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The influence of social media on Public Relations

The influence of social media on Public Relations

Influence of social media We already know the influence of social media and how important it is these days, whether when sharing a photo, chatting with a friend or even looking for new job opportunities. Unveiling a new paradigm of contact, social media are “cool”,...

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Marketing, advertising, public relations and journalism

Marketing, advertising, public relations and journalism

Four Communication Major Areas : marketing, advertising, public relations and journalism It is in Communication that four major business areas reside: marketing, public relations, advertising, and journalism. The need to think about strategy for the effective exposure...

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Main differences between Public Relations and Advertising

Main differences between Public Relations and Advertising

Public Relations VS Advertising PR professionals are responsible for a brand’s image, reputation and business results. Advertising is an aspect of the Public Relations strategy. The main differences in Public Relations VS Advertising are: Messaging and identity:...

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