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AI is for everyone

AI is for everyone

Besides the facilitation of the professionals daily routine AI can also be responsible for helping industries, companies, organisations, and brands in their decision-making processes, improving dynamics, and increasing financial returns. For this reason, investment in...

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The importance of specialization

The importance of specialization

The new edition of the "Status of B2B Marketing" survey conducted by Intelligenzia, a pioneering agency in B2B Marketing - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business to Business (B2B) segment will have the capacity to...

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Unlocking Community Management Tools

Unlocking Community Management Tools

In today's digital age, managing a community has become more important than ever. Public relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools offer...

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How to launch a guerrilla marketing campaign?

How to launch a guerrilla marketing campaign?

It is getting harder and harder to get people's attention. People have become almost completely desensitized to advertising in the traditional sense. As a result, advertising has been used in a different way. Advertisers started putting their message in places where...

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Storytelling technique | The Hero’s Journey

Storytelling technique | The Hero’s Journey

Storytelling is a part of human communication. It has been used in the past to communicate knowledge, history, and culture. But what makes a story good? Why are some stories remembered while others are not? We will discuss the hero’s journey technique. This story...

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What is ideation and how to prepare a session?

What is ideation and how to prepare a session?

What is Ideation? Ideation is a crucial component of design thinking. It’s the third phase during the process of design thinking. This is the stage where new ideas and solutions are generated. Facilitating a truly productive ideation session isn’t easy. The process of...

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