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The Five Keys of B2B Communication: Clarity in Business

The Five Keys of B2B Communication: Clarity in Business

Clarity is the cornerstone of B2B communications, and it has two separate, but still connected meanings. Companies need to understand and practice both, in order to achieve Clarity in Business. In the age of Social Media companies can understandably feel paranoid...

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The Five Keys of B2B Communication: Trust in Business

The Five Keys of B2B Communication: Trust in Business

Trust in Business has never been more important. The unpredictably volatile nature of the recent years made it much more necessary to have trust in our partners. Companies need to be reassured that their associates will be by their side even when things go south for...

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The Five Keys of B2B Communications: Credibility in Business

The Five Keys of B2B Communications: Credibility in Business

Speaking plainly, Credibility in Business is our ability to make others trust us based on face value. It is one of the keys of B2B communications, and one of the major factors in earning new clients.  We should never judge a book by its cover. However who would you...

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The Five Keys of B2B Communications: Knowledge in Business

The Five Keys of B2B Communications: Knowledge in Business

Making our voices be heard can be difficult. Especially if we are a company that has to communicate complex ideas and nurture multiple business relationships. For us to be effective, we must know the five keys of B2B Communications. Communicating as a B2B company can...

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Good Public Relations Practices

Good Public Relations Practices

Standing out in an industry as dynamic as financial technologies is difficult. Innovations are frequent, market leaders can become last in line in a matter of hours. Trying to achieve thought leadership in the field might seem hopeless. However, with good Public...

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Institutional Communication in B2B

Institutional Communication in B2B

Institutional communication and commercial communication do not have the same role in a B2B setting.  While the main purpose of the first is to establish and promote the image of the company, the second mainly allows you to sell its products and services. The...

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Commercial Communication in B2B

Commercial Communication in B2B

In a B2B setting commercial communication has to be different compared to what it is like in the B2C market. It has to be more technical and less emotional, while still being engaging and convincing. If Institutional Communication promotes the company itself, then...

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Make Your Emails More Accessible

Make Your Emails More Accessible

Accessibility is not an extra, it is mandatory today. 2.2 billion people across the world has some form of vision impairment. Considering their needs in our digital communication is important. We need to make emails more accessible. For fully abled folks it is hard to...

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Technical Communication in B2B

Technical Communication in B2B

With some over-exaggeration Technical Communication is everything in B2B. It is the cornerstone of professional communication between companies. The problems caused by its absence are magnified in a Business to Business setting. In the B2C sector Technical...

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