The power of public relations and journalists working together is a force to be reckoned with. Take the case of Honeywell, a Fortune 100 company operating in the aerospace industry. However, they were not recognised in the in-flight Wi-Fi market. So they have decided...
The coronavirus pandemic forced the whole world into lockdown, greatly affecting how companies operate. Smaller businesses were unprepared and in desperate need of guidance. In this scenario it is the responsibility of B2B service providers to step up to the challenge...
Internal Video Communication As previous Public Relations Portugal online publications have highlighted, digital media has the capability to include interactive features. These are rich media contents, such as infographics, videos, animations, voice recordings and...
Understanding Public Relations The history and origins of Public Relation (PR) and understanding Public Relations begins with a definition of the topic, namely how dis does it differ from advertising, publicity, propaganda and other forms of communication that aim to...
Development of Public Relations Although the term ‘public relations‘ has been widely used for a little more than a century, when do you consider that ‘public relations’ started as a practice? Was it at the beginning of the twentieth century or did it exist as an...
International Public Relations Western Europe, recovering from World War II, became the target for American corporations as economies revived in the 1950s and 1960s.This expansion provided the platform for the internationalization of major public relations agencies...
InterComm Report It appears that, in a large number of companies, there is an absence of an organized and transversal Communication structure, which is merely referred to concepts of sales and marketing support. A solely operational Communication created with the...
Today, companies are required, today and in the future, to be able to globally address the communication process. Post pandemic communication has to demonstrate coherence, cadence and continuity at every opportunity. They must have a strategic approach, which includes...
When a company or organization is entering a new market, or when it is launching new services or products, it needs to have a Public Relations Plan in place. In other words, have a plan or be prepared to fail. Because raising awareness is one of the most difficult...