Categorias

Understanding Public Relations

Understanding Public Relations

Understanding Public Relations The history and origins of Public Relation (PR) and understanding Public Relations begins with a definition of the topic, namely how dis does it differ from advertising, publicity, propaganda and other forms of communication that aim to...

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The Development of Public Relations

The Development of Public Relations

Development of Public Relations Although the term ‘public relations‘ has been widely used for a little more than a century, when do you consider that ‘public relations’ started as a practice? Was it at the beginning of the twentieth century or did it exist as an...

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International Public Relations

International Public Relations

International Public Relations Western Europe, recovering from World War II, became the target for American corporations as economies revived in the 1950s and 1960s.This expansion provided the platform for the internationalization of major public relations agencies...

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Invest in B2B Communication and strategy development

Invest in B2B Communication and strategy development

InterComm Report It appears that, in a large number of companies, there is an absence of an organized and transversal Communication structure, which is merely referred to concepts of sales and marketing support. A solely operational Communication created with the...

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Five tips for creating a Public Relations plan

Five tips for creating a Public Relations plan

Public Relations plan The goal of creating a Public Relations plan is usually to raise awareness to a company or organization when entering new markets or when launching new segments or products. These are the five tips for creating a comprehensive Public Relations...

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