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How to Earn Social Proof

How to Earn Social Proof

Companies have to learn how to earn Social Proof. Social Proof is the (sub-)conscientious feeling that our decision is socially correct, that if we follow the majority we cannot go wrong. Think about restaurants, have you ever chosen the one with no guests? Probably...

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Data Privacy Matters Less

Data Privacy Matters Less

A lot has changed in the last decade. Most things went through a Digital Transformation, sharing much of our information and habits with data researchers. Data Privacy issues are real, but as the years pass, it seems that consumer attitudes are softening. Google,...

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How Audiences Consume News After the Pandemic

How Audiences Consume News After the Pandemic

Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically. The Ozone Project is a publisher alliance in the UK, consisting of 12...

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Brand Publication: The Value of Transparency

Brand Publication: The Value of Transparency

Under the constant threat of volatile ecological and social problems, the value of transparency regarding how companies operate is increasing. There are expectations about clarity, ethical practices and responsibility that organisations have to fulfil. A Brand...

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Understand the New Generation of B2B Buyers

Understand the New Generation of B2B Buyers

Times change. Not only millennials are becoming decision makers at companies, but Gen Z is slowly creeping up to them, and is starting to represent themselves in said companies. This means that Public Relations, Marketing and Communications needs to adapt to a new...

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Memes for Brand Communication

Memes for Brand Communication

Memes became an ubiquitous part of internet culture. Especially for newer generations, it basically became a second language. This leads us to the question: can companies use Memes for Brand Communication? The answer is yes! Famous biologist Richard Dawkins introduced...

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What is Content Shock?

What is Content Shock?

In today’s marketing Content is King. However, a wise man once said: "No King rules forever, my son." This stands true as more and more people experience Content Shock in their lives. But what is Content Shock, really? Does it apply to the B2B market? Mark Schaefer...

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Move Offline Communications Online

Move Offline Communications Online

The COVID-19 pandemic shook the foundations of how, where and when people work. Thankfully offline events are possible again, but there is still a need to move offline communications online. Today, in this almost-post-pandemic world, people expect to depend less on...

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Public Relations and Management

Public Relations and Management

Is there a connection between Public Relations and Management?  If we study Peter Drucker’s ideas on Management, we can can clearly see a system of shared goals and principles Peter Drucker is “the founding father of the study of management.” His works are still as...

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How to Create a Viral Campaign

How to Create a Viral Campaign

Everybody wants to know how to create a viral campaign. But it does not come as easily as it seems. Luck has a very small role in the equation. Most of the success boils down to insight and creativity. It is a common misconception that spending enough money will...

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