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How to take advantage of AI?

How to take advantage of AI?

To get the most out of these functionalities and potential, it is essential to know how to use AI tools to their full potential. This way, you can fulfil the goal of using artificial intelligence as an aid to successful work. A premise that is especially valid in the...

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Optimistic opportunities with a touch of reality

Optimistic opportunities with a touch of reality

A new year is always a time to start. A start to cement perspectives, develop ambitions and aim for goals. A reality that cuts across all industries, sectors and businesses. Trends inferred from the knowledge and experience of those who work in and build the industry...

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AI and ESG at the top of the agenda

AI and ESG at the top of the agenda

The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being, diversity, equality and ethics....

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Constructing a B2B Community

Constructing a B2B Community

In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership.  Unlike in business-to-consumer (B2C) relationships, the customer in B2B...

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What is storytelling and how to use it?

What is storytelling and how to use it?

Your alarm rings, still sleeping for a while. After snoozing the alarm several times, you open your phone. Two missed calls, 11 new e-mails, 3 Facebook messages, and a notification on Instagram. While eating breakfast, you try to answer some messages and emails...

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5 Powerful techniques in neuromarketing

5 Powerful techniques in neuromarketing

Neuromarketing is used to inform decisions in advertising, product development, pricing, design, and other areas. Neuromarketing is a combination of market research, social psychology, and neuroscience. With the help of scientific methods, body movements and brain...

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