Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically. The Ozone Project is a publisher alliance in the UK, consisting of 12...
Times change. Not only millennials are becoming decision makers at companies, but Gen Z is slowly creeping up to them, and is starting to represent themselves in said companies. This means that Public Relations, Marketing and Communications needs to adapt to a new...
Under the constant threat of volatile ecological and social problems, the value of transparency regarding how companies operate is increasing. There are expectations about clarity, ethical practices and responsibility that organisations have to fulfil. A Brand...
What is Design Thinking? Design thinking is an iterative process to prototype and test something. This can be a challenge, assumptions, to redefine problems, create innovative solutions or understand users. Use for design thinking the five phases to tackle problems...
In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership. Unlike in business-to-consumer (B2C) relationships, the customer in B2B...
To get the most out of these functionalities and potential, it is essential to know how to use AI tools to their full potential. This way, you can fulfil the goal of using artificial intelligence as an aid to successful work. A premise that is especially valid in the...
A new year is always a time to start. A start to cement perspectives, develop ambitions and aim for goals. A reality that cuts across all industries, sectors and businesses. Trends inferred from the knowledge and experience of those who work in and build the industry...
The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being, diversity, equality and ethics....
The reputations of sportsmen and sports teams are significantly shaped and improved through public relations (PR). It entails handling potential problems as they develop, cultivating a positive reputation, and managing public opinion. In this article, we examine the...
Responsible Investing and Creating Change; The investment landscape has changed in favor of responsible investing as environmental, social, and governance (ESG) factors have grown in significance. This article explores the relationship between ESG and social action,...