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New expectations, solutions and the relevance of  Communication

New expectations, solutions and the relevance of Communication

B2B Communication The last year has shown that companies are highly resilient, having managed to adapt quickly when they came to the conclusion that they had to do something different to survive in a context of new challenges. But did they know how to communicate? The...

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New reality and challenges for exporting companies

New reality and challenges for exporting companies

SARS-CoV-2 The SARS-CoV-2 pandemic declared in March 2020 by the World Health Organization (WHO) highlighted that the world we currently live in can be described under the acronym VUCA(H), considering those traits that best characterize it: “Volatility”,...

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The PR Strategy is changing. What are the new challenges?

The PR Strategy is changing. What are the new challenges?

The PR Strategy Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization’s sales, IT, marketing or HR departments has also come about. These changes offer many opportunities not only for...

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The evolution to the new Public Relations

The evolution to the new Public Relations

The new Public Relations With the evolution of technology, Public Relations professionals had to evolve in the way they work to adapt to the new Public Relations. Not long ago, for a PR to meet someone, a substantial investment was needed for face-to-face contact and...

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From traditional Public Relations to new PR 2.0

From traditional Public Relations to new PR 2.0

Traditional Public Relations Surviving in the digital age is not a simple task for brands and organizations. This conjuncture, characterized by the imminent use of new Gadgets and the predominance of social media platforms, brings with it great changes in terms of...

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The change in the Public Relations area

The change in the Public Relations area

  The change in PR As all modern life in general has changed with the evolution of digital technology, the same has happened with the practice of public relations. Professionals in this area today practice an activity that is completely different from just a few...

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