Communicating globally: an integrated marketing approach

Communicating globally: an integrated marketing approach

  In today’s interconnected world, communicating across borders is not just a challenge, it’s a necessity. Integrated Marketing Communication (IMC) provides a strategic framework for building stronger, more consistent, global brands through aligned,...

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The changing landscape of global marketing communications

The changing landscape of global marketing communications

    This article is the fourth in our series on Integrated Marketing Communications (IMC) and global marketing communications, drawing on insights from Integrated Marketing Communications: A Global Brand-Driven Approach by Philip J. Kitchen and Marwa E....

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What risks does AI pose to the Public Relations Industry?

What risks does AI pose to the Public Relations Industry?

    Artificial intelligence offers powerful tools for data analysis, task automation and message personalization. However, the risks of AI in PR should not be underestimated, and professionals must remain vigilant to avoid potential pitfalls   The main...

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ESG marketing communication: building trust through content

ESG marketing communication: building trust through content

Integrating ESG into your content strategy is essential for building trust and brand reputation. This article explores how to align sustainability messaging across platforms, avoid greenwashing, and involve stakeholders to drive long-term value and engagement. Learn to create ESG content that’s honest, consistent, and meaningful for your audience.

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AI in PR: finding the right balance between human and AI

AI in PR: finding the right balance between human and AI

AI is transforming PR, but human insight still leads. The future of communications lies in balancing automation with authenticity. Learn how combining data-driven tools with emotional intelligence can elevate storytelling, enhance workflows, and build trust. It’s not about choosing sides, it’s about creating synergy between people and technology in modern public relations.

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Corporate PR: The Importance of ESG Communication

Corporate PR: The Importance of ESG Communication

    Sustainability has ceased to be merely a trend and has become an imperative necessity for businesses. The acronym ESG (Environmental, Social, and Governance), which encompasses environmental, social, and governance aspects, has become a benchmark for...

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