In today’s interconnected world, communicating across borders is not just a challenge, it’s a necessity. Integrated Marketing Communication (IMC) provides a strategic framework for building stronger, more consistent, global brands through aligned,...
This article is the fourth in our series on Integrated Marketing Communications (IMC) and global marketing communications, drawing on insights from Integrated Marketing Communications: A Global Brand-Driven Approach by Philip J. Kitchen and Marwa E....
Artificial intelligence offers powerful tools for data analysis, task automation and message personalization. However, the risks of AI in PR should not be underestimated, and professionals must remain vigilant to avoid potential pitfalls The main...
The Evolution and Future of Account-Based Marketing: A Holistic Perspective Account-Based Marketing (ABM) has transformed the landscape of B2B marketing, redefining how companies engage with high-value accounts. From its ability to drive deeper customer relationships...
In today’s fast-paced and ever-evolving business environment, diversity in communication and marketing teams offers companies a distinct competitive advantage. Teams that bring together individuals from varied backgrounds foster creativity, offer deeper...
Integrating ESG into your content strategy is essential for building trust and brand reputation. This article explores how to align sustainability messaging across platforms, avoid greenwashing, and involve stakeholders to drive long-term value and engagement. Learn to create ESG content that’s honest, consistent, and meaningful for your audience.
AI is transforming PR, but human insight still leads. The future of communications lies in balancing automation with authenticity. Learn how combining data-driven tools with emotional intelligence can elevate storytelling, enhance workflows, and build trust. It’s not about choosing sides, it’s about creating synergy between people and technology in modern public relations.
In the ever-evolving landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a transformative force. Unlike traditional marketing approaches, ABM tactics shift the focus from broad lead generation to a highly targeted, account-specific...
New Challenges for Non-Profit Communication Since the COVID-19 pandemic, new challenges have led organizations within the Third Sector to plan new responses for communities that are already naturally more vulnerable and to rethink how the sector...
Sustainability has ceased to be merely a trend and has become an imperative necessity for businesses. The acronym ESG (Environmental, Social, and Governance), which encompasses environmental, social, and governance aspects, has become a benchmark for...