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Telling Stories in B2B Communication

Telling Stories in B2B Communication

It is a common concept in the B2B market that the dialogue needs to be serious, messages must be brief and effective without nonsense. However, decision makers are still human, and in order to earn their trust, we need to start telling stories in B2B communication....

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Public Relations Can Influence the Government

Public Relations Can Influence the Government

It is hard to imagine that public relations can influence the government. However, when we talk about thought leadership, influencing government policies is the greatest achievement. Especially when a regional business from Cambridge does it, in spite of the pressure...

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Information availability and ethics

Information availability and ethics

Big Data and Ethics It is essential for PR professionals to understand the impact of Big Data and ethics on communication practices. The evolution of the web's structure is rapidly accelerating, which makes the process even more challenging. Metadata and Artificial...

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An opportunity for reciprocity

An opportunity for reciprocity

Opportunity for reciprocity Today, we are witnessing the greatest evolution in the history of PR. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media, as well as digital...

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The structure of social media (2)

The structure of social media (2)

Cyberbullying Despite the ‘self-correcting adhocracy' of social media through the work of vigilant peers, there are still, and there always will be, major concerns in relation to the spread of misinformation. Breaches of privacy and security; attacks by trolls and...

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The structure of social media (1)

The structure of social media (1)

Web evolution When companies analyse, develop, and use social media, they have to take some factors into account that are instrumental in these processes. Digital Audiences First of all, the ‘digital divide’ is very much real. It is the lack of access to information...

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PR and the Media: setting and framing the agenda

PR and the Media: setting and framing the agenda

Framing the agenda The measurement of successful media relations strategies defined and develop by PR professionals could be seen as a significant factor in shifting or entrenching public opinion on various issues. This can be made either by agenda setting or agenda...

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PR and the Media: different goals, different strategies

PR and the Media: different goals, different strategies

Goals and Strategies Public Relations-subsidised information and news becomes an indirect benefit for influential political or policy-making elites as they often rely on information provided by the media in their decision-making . But the information benefit also...

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PR and the Media: The information benefit

PR and the Media: The information benefit

Information benefit Public Relations (PR) have a close relationship with the journalism, and, more widely, the media. With PR, organisations and institutions are integral sources in the process of gathering information by journalists. Governments, business (off all...

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Vision for the future: strategic alliances for growth

Vision for the future: strategic alliances for growth

Strategic Alliances The role in society and business dynamics of B2B companies, specifically exporters, are unquestionably unique and the present moment presents new challenges, namely in terms of managing the relationship with customers and other stakeholders, as...

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