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How to Improve Relationships with Clients

How to Improve Relationships with Clients

In the B2B field relationships are everything. Without a strong connection between partners, cooperation cannot happen. This stands in the way of success. Companies need to know how to improve relationships with clients, otherwise, they will not have any. Aprais is an...

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Digital Transformation – How to Do It Successfully

Digital Transformation – How to Do It Successfully

With the rapid developments in all forms of technology, Digitalisation was inevitable. However the COVID-19 pandemic hastened the process considerably. Today, Digital Transformation is mandatory for all businesses. However, doing it successfully can be challenging....

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The difference between Public Relations and Marketing

The difference between Public Relations and Marketing

Public Relations (PR) and Marketing are two important strategies. Companies use both to promote their products or services and connect with their customers. Although Public Relations and Marketing have similarities in tactics they both focus on achieving different...

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AI as the right arm of PR

AI as the right arm of PR

In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is a system capable of perceiving...

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Increasing Reach through Community

Increasing Reach through Community

Community management is a subset of public relations (PR) that is focused on building and managing online communities. These communities can be any group of people who share similar interests or goals, and they can gather on various platforms, such as social media,...

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