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Companies Need to Build Brand Awareness

Companies Need to Build Brand Awareness

Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping online,...

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Positioning in B2B: What Your Website Tells About You

Positioning in B2B: What Your Website Tells About You

It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with positioning in B2B, by signaling important values and information about your company. A recent study done on the topic of signaling...

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PR Technologies and Trends for the Future

PR Technologies and Trends for the Future

PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession. It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to follow...

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How to Improve Relationships with Clients

How to Improve Relationships with Clients

In the B2B field relationships are everything. Without a strong connection between partners, cooperation cannot happen. This stands in the way of success. Companies need to know how to improve relationships with clients, otherwise, they will not have any. Aprais is an...

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Digital Transformation – How to Do It Successfully

Digital Transformation – How to Do It Successfully

With the rapid developments in all forms of technology, Digitalisation was inevitable. However the COVID-19 pandemic hastened the process considerably. Today, Digital Transformation is mandatory for all businesses. However, doing it successfully can be challenging....

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The Potential Benefits of B2B Networks

The Potential Benefits of B2B Networks

As humans we like to belong somewhere. Community gives us safety and comfort, for this reason it is natural for consumers to gather in dedicated groups. Companies can do the same, and enjoy the benefits of B2B networks. The following is based on a study conducted in...

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Customer Education

Customer Education

Customer education is never easy. This is especially true when clients come from a trade as venerable as horse breeding. Changing age-old misconceptions is an arduous task, but one must act for the benefit of all. Cargill’s sub-brand Nutrena had developed a new...

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Telling Stories in B2B Communication

Telling Stories in B2B Communication

It is a common concept in the B2B market that the dialogue needs to be serious, messages must be brief and effective without nonsense. However, decision makers are still human, and in order to earn their trust, we need to start telling stories in B2B communication....

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Public Relations Can Influence the Government

Public Relations Can Influence the Government

It is hard to imagine that public relations can influence the government. However, when we talk about thought leadership, influencing government policies is the greatest achievement. Especially when a regional business from Cambridge does it, in spite of the pressure...

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Information Availability and Ethics

Information Availability and Ethics

Big Data and Ethics It is essential for PR professionals to understand the impact of Big Data and ethics on communication practices. The evolution of the web's structure is rapidly accelerating, which makes the process even more challenging. Metadata and Artificial...

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