To keep your employees engaged and motivated, relationship management is essential. Excellent employee relationships can be the driving force behind the success of an organization. What is Employee Relationship Management? Employee relationship management is the...
Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here. To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience research...
Public Relations (PR) and Marketing are two important strategies. Companies use both to promote their products or services and connect with their customers. Although Public Relations and Marketing have similarities in tactics they both focus on achieving different...
Design-oriented research is a research method from engineering or applied physics.. This is a methodological approach in which products are designed for specific purposes. This research method involves first identifying the problem or opportunity that needs to be...
A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable. The way people interact with a brand or organization has completely changed....
In the B2B field relationships are everything. Without a strong connection between partners, cooperation cannot happen. This stands in the way of success. Companies need to know how to improve relationships with clients, otherwise, they will not have any. Aprais is an...
Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping online,...
It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with positioning in B2B, by signaling important values and information about your company. A recent study done on the topic of signaling...
PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession. It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to follow...
With the rapid developments in all forms of technology, Digitalisation was inevitable. However the COVID-19 pandemic hastened the process considerably. Today, Digital Transformation is mandatory for all businesses. However, doing it successfully can be challenging....
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