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What is Neuromarketing and why should you use it?

What is Neuromarketing and why should you use it?

Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here. To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience research...

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The difference between Public Relations and Marketing

The difference between Public Relations and Marketing

Public Relations (PR) and Marketing are two important strategies. Companies use both to promote their products or services and connect with their customers. Although Public Relations and Marketing have similarities in tactics they both focus on achieving different...

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Using design-based research to tackle a problem or solution.

Using design-based research to tackle a problem or solution.

Design-oriented research is a research method from engineering or applied physics.. This is a methodological approach in which products are designed for specific purposes. This research method involves first identifying the problem or opportunity that needs to be...

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Customer experience

Customer experience

A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable.    The way people interact with a brand or organization has completely changed....

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How to Improve Relationships with Clients

How to Improve Relationships with Clients

In the B2B field relationships are everything. Without a strong connection between partners, cooperation cannot happen. This stands in the way of success. Companies need to know how to improve relationships with clients, otherwise, they will not have any. Aprais is an...

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Companies Need to Build Brand Awareness

Companies Need to Build Brand Awareness

Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping online,...

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Positioning in B2B: What Your Website Tells About You

Positioning in B2B: What Your Website Tells About You

It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with positioning in B2B, by signaling important values and information about your company. A recent study done on the topic of signaling...

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PR Technologies and Trends for the Future

PR Technologies and Trends for the Future

PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession. It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to follow...

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Digital Transformation – How to Do It Successfully

Digital Transformation – How to Do It Successfully

With the rapid developments in all forms of technology, Digitalisation was inevitable. However the COVID-19 pandemic hastened the process considerably. Today, Digital Transformation is mandatory for all businesses. However, doing it successfully can be challenging....

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