Client segmentation in professional services firms.

Client segmentation in professional services firms.

Client segmentation helps firms become more effective and more efficient.    The importance of client segmentation The client segmentation of buyers into groups is a powerful marketing concept that has improved the profit of many businesses. However, it is...

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Vision for the Future: Strategic Alliances for Growth

Vision for the Future: Strategic Alliances for Growth

The role of B2B companies in society, specifically exporters, is unique. The present poses new challenges in terms of relationship and customer management. As well as in how organisations can contribute in helping society. The business fabric of the future needs to...

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From Production to Branding: Tata Steel’s Success Story.

From Production to Branding: Tata Steel’s Success Story.

Tata Steel´s rise from a steel manufacturer to a global branding leader mirror a journey of relentless innovation and strategic adaptation.   Company Background Tata Steel is one of the most successful companies in India. In 2001 and 2005 it was ranked the...

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The Evolution of Lenovo: From “Legend” to Global Leader.

The Evolution of Lenovo: From “Legend” to Global Leader.

Curious about journey of Lenovo from dominating the domestic market to becoming a recognized global brand? Let's uncover the strategic path that led to its remarkable rise in the tech industry.   Building a Global Brand Lenovo is an international technology...

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An amazing success story of IBM

An amazing success story of IBM

IBM is in the top 5 most valuable brands in the world. The company had its hard times and was very close to bankruptcy, but somehow managed to prevent it and even came back to business better and stronger.   IBM is a company with a long history. Incorporated in...

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