In the B2B field relationships are everything. Without a strong connection between partners, cooperation cannot happen. This stands in the way of success. Companies need to know how to improve relationships with clients, otherwise, they will not have any. Aprais is an...
How to take advantage of AI?
To get the most out of these functionalities and potential, it is essential to know how to use AI tools to their full potential. This way, you can fulfil the goal of using artificial intelligence as an aid to successful work. A premise that is especially valid in the...
AI as the right arm of PR
In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is a system capable of perceiving...
Optimistic opportunities with a touch of reality
A new year is always a time to start. A start to cement perspectives, develop ambitions and aim for goals. A reality that cuts across all industries, sectors and businesses. Trends inferred from the knowledge and experience of those who work in and build the industry...
B2B has to talk to Generation Z
One of the biggest challenges for B2B brands is adapting to the values and behaviors of the so-called generation Z. Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape, redefining the workplace and...
The importance of specialization
The new edition of the "Status of B2B Marketing" survey conducted by Intelligenzia, a pioneering agency in B2B Marketing - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business to Business (B2B) segment will have the capacity to...
AI and ESG at the top of the agenda
The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being, diversity, equality and ethics....
Public Relations in Sports: Navigating Sponsorship and Endorsement Deals
In the sports sector, public relations (PR) is essential for acquiring and managing sponsorship and endorsement relationships. PR specialists act as middlemen, fostering connections between sporting groups, athletes, and corporate sponsors. In this essay, we examine...
Public Relations in Sports: Enhancing Athlete and Team Reputations
The reputations of sportsmen and sports teams are significantly shaped and improved through public relations (PR). It entails handling potential problems as they develop, cultivating a positive reputation, and managing public opinion. In this article, we examine the...
The Power of PR in Sports: Leveraging Media to Maximize Exposure
Sports public relations (PR) is a vibrant and powerful industry that is crucial to increasing media exposure for athletes, teams, and sports organizations. The sports sector may attract fans' attention, improve brand awareness, and provide worthwhile media coverage...