To get the most out of these functionalities and potential, it is essential to know how to use AI tools to their full potential. This way, you can fulfil the goal of using artificial intelligence as an aid to successful work. A premise that is especially valid in the field of Public Relations (PR).
Here are some suggestions on how AI could help the professional world of PR:
- ChatGPT: with ChatGPT you can easily generate media lists, create content, or develop ideas to suit specific needs, saving professionals time and energy. This tool is designed to understand context, generate coherent text, and mimic human-like interactions.
- Videos: AI technology has entered and is growing exponentially in the field of video creation. With the latest AI animation software, you can quickly create high-quality videos. Videos are a valuable addition to websites and social networks. In text-to-video AI, images and clips are combined with text and when an entire article is pasted, the AI creates a slideshow-type video based on archive images and text overlays.
- Media and audience analysis: within the scope of AI in PR, sentiment analysis is widely used to monitor, measure, and manage the engagement and attitude of the public, or various publics, towards brands, campaigns, or public figures.
- Reputation management: AI makes it possible to analyse online conversations, social media mentions and news articles to assess public sentiment, or that of a particular audience, towards and organisation. This helps that brand or organisation to identify patterns of attitudes and positive or negative feelings, to monitor the effectiveness of PR campaigns and to proactively manage and safeguard the brand’s reputation, which is also crucial to PR.
- Crisis communication: during crisis or sensitive situations, AI-based analysis of reactions, sentiments and attitudes helps PR teams monitor and assess the sentiment of the public or a specific audience. By quickly identifying negative sentiment or emerging issues, PR professionals can respond promptly, address concerns or anxieties and mitigate possible damage and negative consequences to a brand or organisation’s reputation.