Exemplifying the power of brand communication in achieving and maintaining leadership positions. Spin-off as a strategy towards authentic and well-operative Lanxess company. Spin-off Communication “Our credo is impact in place of image. At Lanxess, we...
What is Design Thinking? Design thinking is an iterative process to prototype and test something. This can be a challenge, assumptions, to redefine problems, create innovative solutions or understand users. Use for design thinking the five phases to tackle problems...
Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs, and...
In today's digital age, managing a community has become more important than ever. Public Relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools offer...
In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership. Unlike in business-to-consumer (B2C) relationships, the customer in B2B...
Sports public relations (PR) is a vibrant and powerful industry that is crucial to increasing media exposure for athletes, teams, and sports organizations. The sports sector may attract fans' attention, improve brand awareness, and provide worthwhile media coverage...
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand. This is...
It’s not news that AI is impacting the way we communicate, which is evident in the day-to-day life of Public Relations (PR) industry. However, this change does not imply a disadvantage, nor it is necessarily harmful. In fact, the forecast of AI’s influence on the PR...
Besides the facilitation of the professionals daily routine AI can also be responsible for helping industries, companies, organisations, and brands in their decision-making processes, improving dynamics, and increasing financial returns. For this reason, investment in...
To get the most out of these functionalities and potential, it is essential to know how to use AI tools to their full potential. This way, you can fulfil the goal of using artificial intelligence as an aid to successful work. A premise that is especially valid in the...