Neuromarketing is used to inform decisions in advertising, product development, pricing, design, and other areas. Neuromarketing is a combination of market research, social psychology, and neuroscience. With the help of scientific methods, body movements and...
Design-oriented research is a research method from engineering or applied physics. This is a methodological approach in which products are designed for specific purposes. This research method involves first identifying the problem or opportunity that...
In today’s world, we are constantly exposed to information, choices, and decisions. Deciding what to buy, whom to trust, and what actions to take can be overwhelming. This is where social proof comes in. It is a psychological phenomenon in which people look to...
What is an omnichannel strategy? An omnichannel strategy is a communication method that uses different channels to offer products or services so that customers can be reached more easily. This method includes online and offline touchpoints, such as, for...
Public Relations (PR) are an important aspect of Communication, providing a positive perspective on the company from the audience. If there is a negative perspective, the public will avoid using the products or services. The different types of public relations...
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