What is storytelling and how to use it?

What is storytelling and how to use it?

Your alarm rings, still sleeping for a while. After snoozing the alarm several times, you open your phone.   Two missed calls, 11 new e-mails, 3 Facebook messages, and a notification on Instagram. While eating breakfast, you try to answer some messages and emails...
How to launch a guerrilla marketing campaign?

How to launch a guerrilla marketing campaign?

It is getting harder and harder to get people’s attention. People have become almost completely desensitized to advertising in the traditional sense.   As a result, advertising has been used in a different way. Advertisers started putting their message in...
What is Neuromarketing and why should you use it?

What is Neuromarketing and why should you use it?

Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here.   To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience...
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