The Five Keys of B2B Communication: Clarity in Business

The Five Keys of B2B Communication: Clarity in Business

Clarity is the cornerstone of B2B communications, and it has two separate, but still connected meanings.   Companies need to understand and practice both, in order to achieve Clarity in Business.   In the age of Social Media companies can understandably feel...
The Five Keys of B2B Communication: Trust in Business

The Five Keys of B2B Communication: Trust in Business

Trust in Business has never been more important.   The unpredictably volatile nature of the recent years made it much more necessary to have trust in our partners. Companies need to be reassured that their associates will be by their side even when things go...
The Five Keys of B2B Communications: Knowledge in Business

The Five Keys of B2B Communications: Knowledge in Business

Making our voices be heard can be difficult. Especially if we are a company that has to communicate complex ideas and nurture multiple business relationships. For us to be effective, we must know the five keys of B2B Communications.   Communicating as a B2B...
How to Earn Social Proof

How to Earn Social Proof

Companies have to learn how to earn Social Proof. Social Proof is the (sub-)conscientious feeling that our decision is socially correct, that if we follow the majority we cannot go wrong.   Think about restaurants, have you ever chosen the one with no guests?...
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