Adapting to Social Media

Adapting to Social Media

Adapting to social media   Communication in social media requires some additional skills and adaptations in style. Because social media is interactive, it requires a personal and engaging mode of writing instead of a didactic, authoritative approach. Large...
Digital and Social Media Put to Use

Digital and Social Media Put to Use

Use of digital and social media   Public Relations uses digital and social media in many types and formats, but we can sum up some of the most typical. These — in addition to being the most prominent — have also proved to be the most effective. Here are some...
An Opportunity for Reciprocity

An Opportunity for Reciprocity

Opportunity for reciprocity   Today, we are witnessing the greatest evolution in the history of PR. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media, as well as digital...
The Structure of Social Media: Web Evolution

The Structure of Social Media: Web Evolution

Web evolution   When companies analyse, develop, and use social media, they have to take some factors into account that are instrumental in these processes.   Digital Audiences First of all, the ‘digital divide’ is very much real. It is the lack of access to...
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