Making Use of Social Media Potential

Making Use of Social Media Potential

Social media potential   Business, industry and government have embraced digital and social media. A recent survey estimated that almost 9 in 10 companies (83%) use at least one form of social media. Also, most of them use online video conferencing (60%), social...
Organizing Social Media

Organizing Social Media

Media Policies   In an organisation, various departments manage and interact with Social Media. These include the marketing, PR or corporate communication, and sometimes the IT divisions. The latter is there because some organisations still ban social media at...
The Power of Social Media: The Keys of Engagement

The Power of Social Media: The Keys of Engagement

Engagement has become a buzzword in marketing and in public relations.   Often, low-level interactivity metrics such as click-throughs, views, ‘likes’, ‘follows’, retweets, ‘shares’ and downloads are seen as indicators of engagement. However, social media offers...
The Power of Social Media: The Rise of Social Media

The Power of Social Media: The Rise of Social Media

There are a series of  fundamental characteristics of social media that are not new in the history of media, and certainly not in the history of human communication.   But during thanks to the rise of social media  they gained new relevance.     Old...
The New and Old in the “New” Media

The New and Old in the “New” Media

One of the most significant change in media is that there was a shift in control. It moved from the total control of a few corporations or governments engaged in broadcasting centrally produced content, to an open, publicly accessible media.   One in which anyone...
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