Responding to the Pandemic Challenges

Responding to the Pandemic Challenges

The impact of the pandemic, and its multiple consequences posed many challenges.   This forced management to think differently. This goal of adaptation and redefinition is associated with Digital Transformation. New forms of Communication are not only tools for...
How the Portuguese Economy is Attractively Unique

How the Portuguese Economy is Attractively Unique

The Portuguese economy is unique. It is going through a positive transformation. However, there are still some structural challenges that need correction. For example, some aspects of education, training and productivity. Nonetheless, Portugal is transforming the...
Patience and Persistence in Nation Branding

Patience and Persistence in Nation Branding

Nation Branding was the main topic of the conference organized by aicep Portugal Global.   Trade & Investment Agency (AICEP) was all about Portugal as brand. One of the key takeaways was that countries need a positive a powerful image, and governments are...
A Plan to Create a Brand Culture for Portugal

A Plan to Create a Brand Culture for Portugal

Aicep Portugal Global – Trade & Investment Agency (AICEP) organised a conference dedicated to Portugal as brand with two main topics on the agenda. One was to understand how Portugal can distinguish itself in the international stage. Basically, how to brand...
Invest in B2B Communication and Strategy Development

Invest in B2B Communication and Strategy Development

It appears that, in a large number of companies, there is an absence of an organized and transversal Communication structure.   They only think about communication in the concepts of sales and marketing support. It is a solely operational Communication process,...
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