Digital Transformation – How to Do It Successfully

Digital Transformation – How to Do It Successfully

With the rapid developments in all forms of technology, Digitalisation was inevitable. However the COVID-19 pandemic hastened the process considerably. Today, Digital Transformation is mandatory for all businesses. However, doing it successfully can be challenging....
IT in Decision Making: Gaining and Losing Importance

IT in Decision Making: Gaining and Losing Importance

Technology has always been important. There is nothing more ubiquitous today than Information Technology. It surrounds us in the shape of work tools, cloud systems, fintech services and other various forms of hardware and software.   For this reason, IT in...
Understand the New Generation of B2B Buyers

Understand the New Generation of B2B Buyers

Times change. Not only millennials are becoming decision makers at companies, but Gen Z is slowly creeping up to them, and is starting to represent themselves in said companies. This means that Public Relations, Marketing and Communications needs to adapt to a new...
Brand Publication: The Value of Transparency

Brand Publication: The Value of Transparency

Under the constant threat of volatile ecological and social problems, the value of transparency regarding how companies operate is increasing. There are expectations about clarity, ethical practices and responsibility that organisations have to fulfil. A Brand...
How to improve social media for public relations?

How to improve social media for public relations?

Since the early 2000s social media has become a significant means of communication between brands and their audience. These days, through social media, the latest information about services and products is shared. To increase engagement and keep customers informed of...
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