Brand activation is the art of giving life to brands and promoting positive interaction between them and their audience. Its goal is to embody the marques in the real world and allow for experiences that promote emotional involvement with the brand and lead to action.

Activation campaigns may assume different formats and cover several communication platforms. The main resources that are used in brand activation are emotional connections between the company and the client and the creation of extraordinary experiences that are able to change the clients minds and lead them to acquire the products or services of the brand.

The brand activation may assume several formats, models, and shapes, such as promotions, experience marketing, digital campaigns, or even free sample offerings. To put a new endeavor in contact with customers, it requires market research and a number of targeted efforts. These efforts may be particularly tricky for brands that have registered recently because they are not old enough to have a basis for the best brand activation strategies.

This is a process of experience creation that determines, beginning with an interaction, that the relationship with a company becomes more than a mere recognition of its existence. Brand activation works on several fronts at the same time and has as an objective the promotion of a specific brand instead of others.

This promotion is aimed at increasing sales, entrenching a market position, or transforming it into a product, service, or solution synonym. The purpose of brand activation is to consolidate, in the minds of the consumer, client, and audience, a positive sensation regarding a business.

The most important result of a brand activation is the construction of a lasting relationship with clients and prospects. And that is the delivery of such a service by Relations Publiques Portugal. In today’s complex environment, it can be daunting to obtain results without counting on a specialized intervention with innovative methodologies and disruptive strategies to help organizations and brands be noticed and become relevant.