What is Ideation? Ideation is a crucial component of design thinking. It’s the third phase during the process of design thinking. This is the stage where new ideas and solutions are generated. Facilitating a truly productive ideation session isn’t easy. The process of...
How to launch a guerrilla marketing campaign?
It is getting harder and harder to get people's attention. People have become almost completely desensitized to advertising in the traditional sense. As a result, advertising has been used in a different way. Advertisers started putting their message in places where...
Storytelling technique | The Hero’s Journey
Storytelling is a part of human communication. It has been used in the past to communicate knowledge, history, and culture. But what makes a story good? Why are some stories remembered while others are not? We will discuss the hero’s journey technique. This story...
Why is colour marketing important?
Why is colour important to marketing, to the right message you want to send, and to what you want to portray? Don’t we all have a certain feeling with different colours? For example, yellow gives you a feeling of happiness, or blue may make you calm. Every colour can...
The Five Keys of B2B Communication: Clarity in Business
Clarity is the cornerstone of B2B communications, and it has two separate, but still connected meanings. Companies need to understand and practice both, in order to achieve Clarity in Business. In the age of Social Media companies can understandably feel paranoid...
The Five Keys of B2B Communication: Trust in Business
Trust in Business has never been more important. The unpredictably volatile nature of the recent years made it much more necessary to have trust in our partners. Companies need to be reassured that their associates will be by their side even when things go south for...
The Five Keys of B2B Communications: Credibility in Business
Speaking plainly, Credibility in Business is our ability to make others trust us based on face value. It is one of the keys of B2B communications, and one of the major factors in earning new clients. We should never judge a book by its cover. However who would you...
The Five Keys of B2B Communications: Knowledge in Business
Making our voices be heard can be difficult. Especially if we are a company that has to communicate complex ideas and nurture multiple business relationships. For us to be effective, we must know the five keys of B2B Communications. Communicating as a B2B company can...
Good Public Relations Practices
Standing out in an industry as dynamic as financial technologies is difficult. Innovations are frequent, market leaders can become last in line in a matter of hours. Trying to achieve thought leadership in the field might seem hopeless. However, with good Public...
Institutional Communication in B2B
Institutional communication and commercial communication do not have the same role in a B2B setting. While the main purpose of the first is to establish and promote the image of the company, the second mainly allows you to sell its products and services. The...