As an organization grows, the marketing departments should grow with it. This creates an evolution in marketing inside organizations from a limited and restricted role to a fully integrated role inside a firm. Even though marketing is one of the key factors of success...
With some over-exaggeration Technical Communication is everything in B2B. It is the cornerstone of professional communication between companies. The problems caused by its absence are magnified in a Business to Business setting. In the B2C sector...
Convincing tradespeople with high standards, about something novel is difficult. In these scenarios public relations and influencers have to work together to educate these groups in an authentic way. Get the attention of blue-collar working men is...
The final stage of business relationships is cooperation, which everyone should strive for. It is the amalgamation of shared goals, values and actions, in an environment where both parties understand that doing good for the other benefits themselves as well....
What is Brand Journalism? Well, the term was coined in 2004, but the definition is still debated. Despite this, it had become an important factor of corporate communications. As Pullizzi wrote in 2012 – „all brands, in order to attract and retain customers,...
The power of public relations and journalists working together is a force to be reckoned with. Take the case of Honeywell, a Fortune 100 company operating in the aerospace industry. However, they were not recognised in the in-flight Wi-Fi market. So they have...
The coronavirus pandemic forced the whole world into lockdown, greatly affecting how companies operate. Smaller businesses were unprepared and in desperate need of guidance. In this scenario it is the responsibility of B2B service providers to step up to the...
Internal Video Communication As previous Public Relations Portugal online publications have highlighted, digital media has the capability to include interactive features. These are rich media contents, such as infographics, videos, animations, voice recordings...
Understanding Public Relations is mandatory, not only for PR professionals, but for other organisational decision makers as well. If we want to improve our reputation or run any communication campaign, we have to understand the underlying principles. Even when...
Although the term ‘public relations‘ has been in use for a little more than a century, when do you consider that ‘public relations’ started as a practice? The development of Public Relations begun much earlier than many think. Was it at the beginning of...