In the world of SEO, the maxim ‘it depends’ has become a mantra. Search engine optimization is a complex and ever-changing field, requiring adaptability, which doesn't mean that there aren't solid principles and tactics to guide the strategies defined. In this...
There are four major communication areas: marketing, public relations, advertising, and journalism. Companies need to have a strategy for effective brand exposure. Marketing is a tool to understand the market and to reach target audiences in a coherent...
It is time to clear up the confusion around the ever going debate called 'Public Relations vs Advertising'. PR professionals are responsible for a brand’s image, reputation and business results. Advertising is an aspect of the Public Relations strategy. ...