AI as the right arm of PR

AI as the right arm of PR

In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR.   For those less familiar, AI is a system capable of perceiving...

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Increasing Reach through Community

Increasing Reach through Community

  Community management is a subset of public relations (PR) that is focused on building and managing online communities. These communities can be any group of people who share similar interests or goals, and they can gather on various platforms, such as social...

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What is Neuromarketing and why should you use it?

What is Neuromarketing and why should you use it?

Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here.   To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience...

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Using design-based research to tackle a problem or solution

Using design-based research to tackle a problem or solution

Design-oriented research is a research method from engineering or applied physics.   This is a methodological approach in which products are designed for specific purposes.   This research method involves first identifying the problem or opportunity that...

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Customer experience

Customer experience

A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable.    The way people interact with a brand or organization has completely...

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Companies Need to Build Brand Awareness

Companies Need to Build Brand Awareness

Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant.   In recent years the consumer market went through a radical change. People got used to shopping...

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