IMC strategy: the power of IMC in today’s landscape

IMC strategy: the power of IMC in today’s landscape

Integrated Marketing Communications (IMC) aligns your brand’s voice across all channels, from PR to digital. It builds consistency, boosts ROI, and ensures your message truly resonates. In a fragmented media landscape, IMC helps brands cut through the noise with clarity and purpose. Discover how to create campaigns that connect, convert, and last.

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The difference between Public Relations and Marketing

The difference between Public Relations and Marketing

Public Relations (PR) and Marketing are two important strategies. Companies use both to promote their products or services and connect with their customers. Although Public Relations and Marketing have similarities in tactics they both focus on achieving different...

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AI as the right arm of PR

AI as the right arm of PR

In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR.   For those less familiar, AI is a system capable of perceiving...

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Increasing Reach through Community

Increasing Reach through Community

  Community management is a subset of public relations (PR) that is focused on building and managing online communities. These communities can be any group of people who share similar interests or goals, and they can gather on various platforms, such as social...

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What is Neuromarketing and why should you use it?

What is Neuromarketing and why should you use it?

Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here.   To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience...

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Using design-based research to tackle a problem or solution

Using design-based research to tackle a problem or solution

Design-oriented research is a research method from engineering or applied physics.   This is a methodological approach in which products are designed for specific purposes.   This research method involves first identifying the problem or opportunity that...

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