The Power of Strategic Communication in Franchising Franchising is one of the most effective and well-known business models for expansion, allowing brands to scale-up their operations efficently without loosing their unique identity However, success in...
Aicep Portugal Global - Trade & Investment Agency (AICEP) organised a conference dedicated to Portugal as brand with two main topics on the agenda. One was to understand how Portugal can distinguish itself in the international stage. Basically, how to brand...
The importance of public relations as a social and organizational function is justified by the need for organizations to establish relationships – or exchanges – with others. It does not matter if they are other organizations, other groups or other individuals....
Public Relations is a complex subject. For this reason it can have various purposes and functions in any given organisation. It all depends on the said company's needs and existing practices. However, one thing is for sure: our goals need to be clear. In...
The media world has undergone enormous changes in recent years. Digital Transformation has completely changed the communicational paradigm we once knew. Public Relations professionals must be able to adapt to this new reality and expand their skills. ...