The art of creating content has become incredibly important in the field of marketing. Businesses are realizing more and more how owned media platforms, such websites, blogs, and social media channels, can enthrall audiences and spur company expansion. This article...
Public Relations is a complex subject. For this reason it can have various purposes and functions in any given organisation. It all depends on the said company's needs and existing practices. However, one thing is for sure: our goals need to be clear. In...
The media world has undergone enormous changes in recent years. Digital Transformation has completely changed the communicational paradigm we once knew. Public Relations professionals must be able to adapt to this new reality and expand their skills. ...