Corporate PR: The Importance of ESG Communication

    Sustainability has ceased to be merely a trend and has become an imperative necessity for businesses. The acronym ESG (Environmental, Social, and Governance), which encompasses environmental, social, and governance aspects, has become a benchmark for...

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Brand Publication: The Value of Transparency

Brand Publication: The Value of Transparency

Under the constant threat of volatile ecological and social problems, the value of transparency regarding how companies operate is increasing. There are expectations about clarity, ethical practices and responsibility that organisations have to fulfil. A Brand...

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What is Design thinking and how to use it?

What is Design thinking and how to use it?

What is Design Thinking? Design thinking is an iterative process to prototype and test something. This can be a challenge, assumptions, to redefine problems, create innovative solutions or understand users. Use for design thinking the five phases to tackle problems...

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How to take advantage of AI?

How to take advantage of AI?

  To get the most out of these functionalities and potential, it is essential to know how to use AI tools to their full potential. This way, you can fulfil the goal of using artificial intelligence as an aid to successful work.   A premise that is especially...

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AI and ESG at the top of the agenda

AI and ESG at the top of the agenda

  The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being, diversity, equality and...

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Constructing a B2B Community

Constructing a B2B Community

  In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership.   Unlike in business-to-consumer (B2C) relationships, the customer...

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What is storytelling and how to use it?

What is storytelling and how to use it?

Your alarm rings, still sleeping for a while. After snoozing the alarm several times, you open your phone.   Two missed calls, 11 new e-mails, 3 Facebook messages, and a notification on Instagram. While eating breakfast, you try to answer some messages and emails...

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