New Challenges for Non-Profit Communication Since the COVID-19 pandemic, new challenges have led organizations within the Third Sector to plan new responses for communities that are already naturally more vulnerable and to rethink how the sector...
A lot has changed in the last decade. Most things went through a Digital Transformation, sharing much of our information and habits with data researchers. Data Privacy issues are real, but as the years pass, it seems that consumer attitudes are softening....
Memes became an ubiquitous part of internet culture. Especially for newer generations, it basically became a second language. This leads us to the question: can companies use Memes for Brand Communication? The answer is yes! Famous biologist Richard...
In today’s marketing Content is King. However, a wise man once said: "No King rules forever, my son." This stands true as more and more people experience Content Shock in their lives. But what is Content Shock, really? Does it apply to the B2B market? ...
The COVID-19 pandemic shook the foundations of how, where and when people work. Thankfully offline events are possible again, but there is still a need to move offline communications online. Today, in this almost-post-pandemic world, people expect to...
Is there a connection between Public Relations and Management? If we study Peter Drucker’s ideas on Management, we can can clearly see a system of shared goals and principles. Peter Drucker is “the founding father of the study of management.” His works...
Everybody wants to know how to create a viral campaign. But it does not come as easily as it seems. Luck has a very small role in the equation. Most of the success boils down to insight and creativity. It is a common misconception that spending enough...
Human nature is to be curious. This principle set the stage for the following mixture of public relations and social experiments, which turned out to be greatly successful for all parties involved, including the public. Industry leading IT association,...
Social Media Content An important practical consideration in social media management is that PR professionals do not need to produce all of the content. Many organisations are discovering and taking advantage of the collaborative culture of social media and...
Monitoring and analysis A good ‘rule of thumb’ in social media is to start by listening. Listening in social media can be done by individually subscribing to and visiting various sites, or by using a specialist social media monitoring application or service....