The landscape of B2B communication is in a constant state of change and flux. In this environment, companies face significant obstacles, challenges, and opportunities when it comes to communicating with their stakeholders and clients. In this regard, for...
The COVID-19 pandemic shook the foundations of how, where and when people work. Thankfully offline events are possible again, but there is still a need to move offline communications online. Today, in this almost-post-pandemic world, people expect to...
Is there a connection between Public Relations and Management? If we study Peter Drucker’s ideas on Management, we can can clearly see a system of shared goals and principles. Peter Drucker is “the founding father of the study of management.” His works...
Everybody wants to know how to create a viral campaign. But it does not come as easily as it seems. Luck has a very small role in the equation. Most of the success boils down to insight and creativity. It is a common misconception that spending enough...
Human nature is to be curious. This principle set the stage for the following mixture of public relations and social experiments, which turned out to be greatly successful for all parties involved, including the public. Industry leading IT association,...
Social Media Content An important practical consideration in social media management is that PR professionals do not need to produce all of the content. Many organisations are discovering and taking advantage of the collaborative culture of social media and...
Monitoring and analysis A good ‘rule of thumb’ in social media is to start by listening. Listening in social media can be done by individually subscribing to and visiting various sites, or by using a specialist social media monitoring application or service....
Adapting to social media Communication in social media requires some additional skills and adaptations in style. Because social media is interactive, it requires a personal and engaging mode of writing instead of a didactic, authoritative approach. Large...
Social media potential Business, industry and government have embraced digital and social media. A recent survey estimated that almost 9 in 10 companies (83%) use at least one form of social media. Also, most of them use online video conferencing (60%), social...
There are a number of ways in which Public Relations (PR) may help journalism and journalists in their work. Namely by speeding up the news and reducing its costs, by distributing reliable information. First off all, PR provides information, statistics...