Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically. The Ozone Project is a publisher alliance in the UK,...
The World Health Organization (WHO) classified the spread of COVID-19 as a pandemic in March 2020. This event highlighted that we currently live in a VUCA(H) world. The acronym consists of those traits that best characterize our new reality: Volatility,...
Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization’s sales, IT, marketing or HR departments has also come about. To put simply: The PR Strategy is changing. These...
With the evolution of technology, Public Relations professionals had to evolve in the way they work to adapt to the new challenges emerging the field. This is not something that is special, and present only in the field of Communications. The Digital...
Surviving in the digital age is not a simple task for brands and organizations. This conjuncture is characterized by a vast array of new gadgets and the predominance of social media platforms. Technology brought great changes in terms of communication....
As modern life in general changed with the evolution of digital technology, there was also a change in Public Relations. Today, professionals in the field practice an activity that is completely different from what it was just a few years ago. They have...