Tata Steel´s rise from a steel manufacturer to a global branding leader mirror a journey of relentless innovation and strategic adaptation. Company Background Tata Steel is one of the most successful companies in India. In 2001 and 2005 it was ranked the...
Curious about journey of Lenovo from dominating the domestic market to becoming a recognized global brand? Let's uncover the strategic path that led to its remarkable rise in the tech industry. Building a Global Brand Lenovo is an international technology...
Exemplifying the power of brand communication in achieving and maintaining leadership positions. Spin-off as a strategy towards authentic and well-operative Lanxess company. Spin-off Communication “Our credo is impact in place of image. At Lanxess, we...
Effective communication strategies are serving not only as advantageous tools but as essential drivers of growth, bolstering customer relations and ensuring a competitive edge in the global marketplace. Siemens is one of the oldest and largest worldwide...
IBM is in the top 5 most valuable brands in the world. The company had its hard times and was very close to bankruptcy, but somehow managed to prevent it and even came back to business better and stronger. IBM is a company with a long history. Incorporated in...
The cement industry can be characterized by low growth, high asset requirements, and unpredictable demand. But with an amazing marketing and communications team, that can create a well-structured corporate brand strategy, even a cement company can become a worldwide...
Focus on brand positioning to have a clear vision, values, and communication strengthens a companys’ market power. Communication activities, which have an impact on the customer relationship path, are a starting point in a strategy that showcases an emotional story....
Just one idea can make the world function much easier and much faster, moreover make the business recognizable, outstanding, and successful. FedEx is a worldwide-known, delivery company that started with 14 small jets and within just three decades expanded into 560...
It is easy to understand that there are different types of attention. However, the most common categorisation of it is not 100% accurate for advertising. For effective brand communication, we need to take a look at the different shapes of attention. Attention is...
Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically. The Ozone Project is a publisher alliance in the UK, consisting of 12...