Storytelling technique | The Hero’s Journey

Storytelling technique | The Hero’s Journey

Storytelling is a part of human communication. It has been used in the past to communicate knowledge, history, and culture. But what makes a story good? Why are some stories remembered while others are not?   We will discuss the hero’s journey technique. This...

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5 Powerful techniques in neuromarketing

5 Powerful techniques in neuromarketing

Neuromarketing is used to inform decisions in advertising, product development, pricing, design, and other areas. Neuromarketing is a combination of market research, social psychology, and neuroscience.   With the help of scientific methods, body movements and...

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Using design-based research to tackle a problem or solution

Using design-based research to tackle a problem or solution

Design-oriented research is a research method from engineering or applied physics.   This is a methodological approach in which products are designed for specific purposes.   This research method involves first identifying the problem or opportunity that...

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Social Proof: The Psychology of influence

Social Proof: The Psychology of influence

In today's world, we are constantly exposed to information, choices, and decisions. Deciding what to buy, whom to trust, and what actions to take can be overwhelming. This is where social proof comes in. It is a psychological phenomenon in which people look to the...

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What is an omnichannel strategy and how do you apply it?

What is an omnichannel strategy and how do you apply it?

What is an omnichannel strategy?   An omnichannel strategy is a communication method that uses different channels to offer products or services so that customers can be reached more easily. This method includes online and offline touchpoints, such as, for...

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The different types of Public Relations

The different types of Public Relations

Public Relations (PR) are an important aspect of Communication, providing a positive perspective on the company from the audience. If there is a negative perspective, the public will avoid using the products or services.   The different types of public relations...

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International Women’s Day Interview – SayU Consulting

International Women’s Day Interview – SayU Consulting

  Marta Gonçalves, SayU Consulting's Managing Partner, was interview by StartUp Terminal, on ocasion of the 2023 International Women's Day.   ST: Please tell us about you. Marta: I attended the Escola Superior de Comunicação Social, in Lisbon, earning a...

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Why is colour marketing important?

Why is colour marketing important?

Why is colour important to marketing, to the right message you want to send, and to what you want to portray?   Don’t we all have a certain feeling with different colours? For example, yellow gives you a feeling of happiness, or blue may make you calm. Every...

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Customer experience

Customer experience

A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable.    The way people interact with a brand or organization has completely...

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