Topic Clusters for creating Topic Authority

Topic Clusters for creating Topic Authority

  In today's SEO landscape, visibility and authority are crucial to success, making Topic Authority a fundamental element. Expertise in a specific topic demonstrates the site's reliability and knowledge to Google, boosting it in the SERPs and attracting a...

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The Structure of Social Media: Problems, Like Cyberbullying

The Structure of Social Media: Problems, Like Cyberbullying

Despite the ‘self-correcting adhocracy' of social media through the work of vigilant peers, there are still, and there always will be, major concerns in relation to the spread of misinformation.   Breaches of privacy and security; attacks by trolls and...

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The Structure of Social Media: Web Evolution

The Structure of Social Media: Web Evolution

Web evolution   When companies analyse, develop, and use social media, they have to take some factors into account that are instrumental in these processes.   Digital Audiences First of all, the ‘digital divide’ is very much real. It is the lack of access to...

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Making Use of Social Media Potential

Making Use of Social Media Potential

Social media potential   Business, industry and government have embraced digital and social media. A recent survey estimated that almost 9 in 10 companies (83%) use at least one form of social media. Also, most of them use online video conferencing (60%), social...

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Organizing Social Media

Organizing Social Media

Media Policies   In an organisation, various departments manage and interact with Social Media. These include the marketing, PR or corporate communication, and sometimes the IT divisions. The latter is there because some organisations still ban social media at...

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The Power of Social Media: The Keys of Engagement

The Power of Social Media: The Keys of Engagement

Engagement has become a buzzword in marketing and in public relations.   Often, low-level interactivity metrics such as click-throughs, views, ‘likes’, ‘follows’, retweets, ‘shares’ and downloads are seen as indicators of engagement. However, social media offers...

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The Power of Social Media: The Rise of Social Media

The Power of Social Media: The Rise of Social Media

There are a series of  fundamental characteristics of social media that are not new in the history of media, and certainly not in the history of human communication.   But during thanks to the rise of social media  they gained new relevance.     Old...

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The New and Old in the “New” Media

The New and Old in the “New” Media

One of the most significant change in media is that there was a shift in control. It moved from the total control of a few corporations or governments engaged in broadcasting centrally produced content, to an open, publicly accessible media.   One in which anyone...

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PR Cheapens and Accelerates the News

PR Cheapens and Accelerates the News

There are a number of ways in which Public Relations (PR) may help journalism and journalists in their work.   Namely by speeding up the news and reducing its costs, by distributing reliable information.   First off all, PR provides information, statistics...

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Robotic Influence in Media and PR

Robotic Influence in Media and PR

Still in an early phase, but there is an emergence of automation, robotic influence. Software and technology supports, and sometimes replaces, the need for human workers.   The latter stands true in the process of media content generation. In addition to the...

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