AI is transforming PR, but human insight still leads. The future of communications lies in balancing automation with authenticity. Learn how combining data-driven tools with emotional intelligence can elevate storytelling, enhance workflows, and build trust. It’s not about choosing sides, it’s about creating synergy between people and technology in modern public relations.
Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs,...
Owned media, which consists of platforms and channels that corporations own, is crucial to the production of content. It acts as the cornerstone of an effective content marketing strategy, enabling businesses to produce, publish, and share beneficial material...
The art of creating content has become incredibly important in the field of marketing. Businesses are realizing more and more how owned media platforms, such websites, blogs, and social media channels, can enthrall audiences and spur company expansion. This article...
The role of B2B companies in society, specifically exporters, is unique. The present poses new challenges in terms of relationships, customer management and B2B partnerships. As well as in how organisations can contribute in helping society. The business fabric...
Tata Steel´s rise from a steel manufacturer to a global branding leader mirror a journey of relentless innovation and strategic adaptation. Company Background Tata Steel is one of the most successful companies in India. In 2001 and 2005 it was ranked the...
Curious about journey of Lenovo from dominating the domestic market to becoming a recognized global brand? Let's uncover the strategic path that led to its remarkable rise in the tech industry. Building a Global Brand Lenovo is an international technology...
Exemplifying the power of brand communication in achieving and maintaining leadership positions. Spin-off as a strategy towards authentic and well-operative Lanxess company. Spin-off Communication “Our credo is impact in place of image. At Lanxess, we...
Effective communication strategies are serving not only as advantageous tools but as essential drivers of growth, bolstering customer relations and ensuring a competitive edge in the global marketplace. Siemens is one of the oldest and largest worldwide...
IBM is in the top 5 most valuable brands in the world. The company had its hard times and was very close to bankruptcy, but somehow managed to prevent it and even came back to business better and stronger. IBM is a company with a long history. Incorporated in...