Integrated Marketing Communications (IMC) aligns your brand’s voice across all channels, from PR to digital. It builds consistency, boosts ROI, and ensures your message truly resonates. In a fragmented media landscape, IMC helps brands cut through the noise with clarity and purpose. Discover how to create campaigns that connect, convert, and last.
The cement industry can be characterized by low growth, high asset requirements, and unpredictable demand. But with an amazing marketing and communications team, that can create a well-structured corporate brand strategy, even a cement company can become a worldwide...
Focus on brand positioning to have a clear vision, values, and communication strengthens a companys’ market power. Communication activities, which have an impact on the customer relationship path, are a starting point in a strategy that showcases an emotional story....
Just one idea can make the world function much easier and much faster, moreover make the business recognizable, outstanding, and successful. FedEx is a worldwide-known, delivery company that started with 14 small jets and within just three decades expanded into 560...
It is easy to understand that there are different types of attention. However, the most common categorisation of it is not 100% accurate for advertising. For effective brand communication, we need to take a look at the different shapes of attention. Attention...
Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically. The Ozone Project is a publisher alliance in the UK,...
In the B2B field relationships are everything. Without a strong connection between partners, cooperation cannot happen. This stands in the way of success. Companies need to know how to improve relationships with clients, otherwise, they will not have any. ...
Even if someone has never listened to them, they have surely heard about podcasts. A seemingly strange genre that captivated everyone around the globe. What is the reason behind the success of digital audio, and why does it matter to companies? IAB’s data...
With the rapid developments in all forms of technology, Digitalisation was inevitable. However the COVID-19 pandemic hastened the process considerably. Today, Digital Transformation is mandatory for all businesses. However, doing it successfully can be challenging....
Technology has always been important. There is nothing more ubiquitous today than Information Technology. It surrounds us in the shape of work tools, cloud systems, fintech services and other various forms of hardware and software. For this reason, IT in...