Leaders of firms should develop a process that enables them to take stock of their target market regularly. This process should include a regular assessment of their businesses, the market environment, and their competitive position. Why market understanding...
Empowering social Activism through Responsible Investing; Environmental, Social, and Governance (ESG) investing has become a potent weapon for social engagement in recent years. ESG investors can influence societal improvement by incorporating sustainability...
Recent years have seen a substantial increase in the popularity of environmental, social, and governance (ESG) considerations as investors have come to understand the value of incorporating sustainability and social responsibility into their investment decisions. This...
In a remarkable display of global collaboration, the Eurafrican Forum's second day witnessed a convergence of diverse perspectives from distinguished guests worldwide. Public Relations Portugal had the privilege to be a part of this enriching event,...
Public Relations Portugal participated in the 2023 Eurafrican Forum, a prestigious event involving politicians, economy, culture, and education. Held at the renowned Nova School of Business and Economics (Nova SBE) in Cascais, the forum aimed to foster dialogue...
In today's digital age, managing a community has become more important than ever. Public relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools...
In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership. Unlike in business-to-consumer (B2C) relationships, the customer...
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand....
Community management is a subset of public relations (PR) that is focused on building and managing online communities. These communities can be any group of people who share similar interests or goals, and they can gather on various platforms, such as social...
Improving employee relations requires awareness and consistency. The best way to improve the relationship with your employees is to pay attention to it. Several factors can be focused on when improving employee relations. Onboarding Introduce employees to each...