Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs,...
In 2021 Digital Audio Grew Big, What About the Future?
Even if someone has never listened to them, they have surely heard about podcasts. A seemingly strange genre that captivated everyone around the globe. What is the reason behind the success of digital audio, and why does it matter to companies? IAB’s data...
IT in Decision Making: Gaining and Losing Importance
Technology has always been important. There is nothing more ubiquitous today than Information Technology. It surrounds us in the shape of work tools, cloud systems, fintech services and other various forms of hardware and software. For this reason, IT in...
How to improve social media for public relations?
Since the early 2000s social media has become a significant means of communication between brands and their audience. These days, through social media, the latest information about services and products is shared. To increase engagement and keep customers informed of...
The Power of Owned Media and Content Creation
Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs, and...
Promoting Customer Fidelization
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand. This is...
The future of the PR industry
It’s not news that AI is impacting the way we communicate, which is evident in the day-to-day life of Public Relations (PR) industry. However, this change does not imply a disadvantage, nor it is necessarily harmful. In fact, the forecast of AI’s influence on the PR...
B2B has to talk to Generation Z
One of the biggest challenges for B2B brands is adapting to the values and behaviors of the so-called generation Z. Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape, redefining the...
The Role of Public Relations in Sports: Building Stronger Fan Engagement
In the sports sector, public relations (PR) is essential for building connections between teams, players, and fans. Stronger fan interaction, improved brand perception, and crisis management are all aided by effective PR initiatives. In this essay, we examine...
The Power of ESG: Empowering social Activism through Responsible Investing
Empowering social Activism through Responsible Investing; Environmental, Social, and Governance (ESG) investing has become a potent weapon for social engagement in recent years. ESG investors can influence societal improvement by incorporating sustainability...