The Five Keys of B2B Communications: Credibility in Business

The Five Keys of B2B Communications: Credibility in Business

Speaking plainly, Credibility in Business is our ability to make others trust us based on face value.   It is one of the keys of B2B communications, and one of the major factors in earning new clients.    We should never judge a book by its cover. However...

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The Five Keys of B2B Communications: Knowledge in Business

The Five Keys of B2B Communications: Knowledge in Business

Making our voices be heard can be difficult. Especially if we are a company that has to communicate complex ideas and nurture multiple business relationships. For us to be effective, we must know the five keys of B2B Communications.   Communicating as a B2B...

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Good Public Relations Practices

Good Public Relations Practices

Standing out in an industry as dynamic as financial technologies is difficult. Innovations are frequent, market leaders can become last in line in a matter of hours. Trying to achieve thought leadership in the field might seem hopeless. However, with good Public...

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Institutional Communication in B2B

Institutional Communication in B2B

Institutional communication and commercial communication do not have the same role in a B2B setting.    While the main purpose of the first is to establish and promote the image of the company, the second mainly allows you to sell its products and services....

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Commercial Communication in B2B

Commercial Communication in B2B

In a B2B setting commercial communication has to be different compared to what it is like in the B2C market.   It has to be more technical and less emotional, while still being engaging and convincing.   If Institutional Communication promotes the company...

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Make Your Emails More Accessible

Make Your Emails More Accessible

Accessibility is not an extra, it is mandatory today. 2.2 billion people across the world has some form of vision impairment.   Considering their needs in our digital communication is important. We need to make emails more accessible.   For fully abled folks...

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Technical Communication in B2B

Technical Communication in B2B

With some over-exaggeration Technical Communication is everything in B2B.   It is the cornerstone of professional communication between companies. The problems caused by its absence are magnified in a Business to Business setting.   In the B2C sector...

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Public Relations and Influencers

Public Relations and Influencers

Convincing tradespeople with high standards, about something novel is difficult.   In these scenarios public relations and influencers have to work together to educate these groups in an authentic way.   Get the attention of blue-collar working men is...

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The Five Keys of B2B Communication: Cooperation in Business

The Five Keys of B2B Communication: Cooperation in Business

The final stage of business relationships is cooperation, which everyone should strive for.   It is the amalgamation of shared goals, values and actions, in an environment where both parties understand that doing good for the other benefits themselves as well....

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