Corporate PR: The Importance of ESG Communication

    Sustainability has ceased to be merely a trend and has become an imperative necessity for businesses. The acronym ESG (Environmental, Social, and Governance), which encompasses environmental, social, and governance aspects, has become a benchmark for...

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PR for Small Businesses: What are the Challenges for SMBs?

PR for Small Businesses: What are the Challenges for SMBs?

    What are the new challenges (and opportunities) for SMBs in Portugal?   SMBs play a pivotal role in Portugal’s economy. However, the evolving economic and geopolitical landscape presents challenges and opportunities for businesses seeking to expand...

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Strategic B2B Communication:  Key Trends and Best Practices

Strategic B2B Communication: Key Trends and Best Practices

  The landscape of B2B communication is in a constant state of change and flux.  In this environment, companies face significant obstacles, challenges, and opportunities when it comes to communicating with their stakeholders and clients. In this regard, for...

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Google SGE: New form of search on the way

Google SGE: New form of search on the way

  Google SGE (Search Generative Experience) is hear and its impact on e-commerce is undeniable. A series of changes are coming that require strategies to be adapted to guarantee online success.   What can we expect? Generative artificial intelligence Google...

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The Role of Marketing in Professional Services

The Role of Marketing in Professional Services

All firms dedicated to professional services must, one way or another, implement marketing strategies and tactics to be able to grow. Whether these approaches are conducted formally or informally, and whether they have a specific marketing team or not, marketing...

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How Audiences Consume News After the Pandemic

How Audiences Consume News After the Pandemic

Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically.   The Ozone Project is a publisher alliance in the UK,...

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Understand the New Generation of B2B Buyers

Understand the New Generation of B2B Buyers

Times change. Not only millennials are becoming decision makers at companies, but Gen Z is slowly creeping up to them, and is starting to represent themselves in said companies. This means that Public Relations, Marketing and Communications needs to adapt to a new...

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