The Evolution of Marketing in Organizations

The Evolution of Marketing in Organizations

As an organization grows, the marketing departments should grow with it. This creates an evolution in marketing inside organizations from a limited and restricted role to a fully integrated role inside a firm. Even though marketing is one of the key factors of success...

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What is ideation and how to prepare a session?

What is ideation and how to prepare a session?

What is Ideation? Ideation is a crucial component of design thinking. It’s the third phase during the process of design thinking. This is the stage where new ideas and solutions are generated. Facilitating a truly productive ideation session isn’t easy.   The...

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Unlocking Community Management PR Tools

Unlocking Community Management PR Tools

  In today's digital age, managing a community has become more important than ever. Public Relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools...

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AI is for everyone

AI is for everyone

  Besides the facilitation of the professionals daily routine AI can also be responsible for helping industries, companies, organisations, and brands in their decision-making processes, improving dynamics, and increasing financial returns.   For this reason,...

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The importance of specialization

The importance of specialization

  The new edition of the "Status of B2B Marketing" survey conducted by Intelligenzia, a pioneering agency in B2B Marketing - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business to Business (B2B) segment will have the capacity...

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