As an organization grows, the marketing departments should grow with it. This creates an evolution in marketing inside organizations from a limited and restricted role to a fully integrated role inside a firm. Even though marketing is one of the key factors of success...
9 Step Guide to Achieve a Successful Integrated Strategic Communication Plan
Everything you must know about creating and implementing a successful integrated strategic communication plan for your organization in 9 easy steps for you to follow. Inconsistencies in your approaches, messages, and target audience can undermine any...
The difference between Integrated Marketing Communication and Integrated Strategic Communication.
Although integrated marketing communication and integrated strategic communication may sound similar, and share many roles in common, they are not the same, in fact they take on two completely different processes and strategies. Both roles come from traditional...
What is Brand Activation and Why is it Important for a Business?
Brand Activation is the art of bringing brands to life and encouraging positive interaction between them and their audience. It also serves to consolidate a positive impression of a particular brand in the minds of the consumers and the public. It’s goal is to embody...
Owned Media and Content Creation: A Winning Combination for Brand Story-telling
In the digital age, businesses are using owned media and content development to communicate their brand stories. Storytelling has long been a potent instrument for human connection. Companies may engage their audience more deeply, arouse emotions, and forge...
What Are the Shapes of Attention, and Why Do They Matter for Your Company?
It is easy to understand that there are different types of attention. However, the most common categorisation of it is not 100% accurate for advertising. For effective brand communication, we need to take a look at the different shapes of attention. Attention...
What is ideation and how to prepare a session?
What is Ideation? Ideation is a crucial component of design thinking. It’s the third phase during the process of design thinking. This is the stage where new ideas and solutions are generated. Facilitating a truly productive ideation session isn’t easy. The...
Unlocking Community Management PR Tools
In today's digital age, managing a community has become more important than ever. Public Relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools...
AI is for everyone
Besides the facilitation of the professionals daily routine AI can also be responsible for helping industries, companies, organisations, and brands in their decision-making processes, improving dynamics, and increasing financial returns. For this reason,...
The importance of specialization
The new edition of the "Status of B2B Marketing" survey conducted by Intelligenzia, a pioneering agency in B2B Marketing - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business to Business (B2B) segment will have the capacity...