Account-Based Marketing (ABM) cannot thrive unless it is closely aligned with a company's overarching business goals and strategies. The most successful ABM programs function as integrated growth initiatives, driven by leadership teams, and...
In the ever-evolving landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a transformative force. Unlike traditional marketing approaches, ABM tactics shift the focus from broad lead generation to a highly targeted, account-specific...
The Purpose of Social Media for Companies In today's digital landscape, social media—often referred to as New Media—has become an indispensable tool for individuals and organizations alike. At its core, social media serves as a platform for building and...
New Challenges for Non-Profit Communication Since the COVID-19 pandemic, new challenges have led organizations within the Third Sector to plan new responses for communities that are already naturally more vulnerable and to rethink how the sector...
Sustainability has ceased to be merely a trend and has become an imperative necessity for businesses. The acronym ESG (Environmental, Social, and Governance), which encompasses environmental, social, and governance aspects, has become a benchmark for...
Implementing a marketing or PR strategy for startups in the current market conditions is vastly different from doing so for a well-established organization or project. To begin with, a startup lacks the recognition that facilitates initial interactions,...
PR Strategies for the Tech Industry In today’s fast-paced digital landscape, tech companies face ever more intense competition from their peers. To stand out distinguish themselves and build a robust brand presence online, substantial strategic...
What are the new challenges (and opportunities) for SMBs in Portugal? SMBs play a pivotal role in Portugal’s economy. However, the evolving economic and geopolitical landscape presents challenges and opportunities for businesses seeking to expand...
The landscape of B2B communication is in a constant state of change and flux. In this environment, companies face significant obstacles, challenges, and opportunities when it comes to communicating with their stakeholders and clients. In this regard, for...
In today´s increasingly competitive business landscape, professional services firms must prioritize effective communication to build credibility, strengthen relationships with stakeholders, and stand out in an oftentimes saturated market. Unlike tangible...