PR for Small Businesses: What are the Challenges for SMBs?

PR for Small Businesses: What are the Challenges for SMBs?

    What are the new challenges (and opportunities) for SMBs in Portugal?   SMBs play a pivotal role in Portugal’s economy. However, the evolving economic and geopolitical landscape presents challenges and opportunities for businesses seeking to expand...

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Strategic B2B Communication:  Key Trends and Best Practices

Strategic B2B Communication: Key Trends and Best Practices

  The landscape of B2B communication is in a constant state of change and flux.  In this environment, companies face significant obstacles, challenges, and opportunities when it comes to communicating with their stakeholders and clients. In this regard, for...

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SEO and AI, together or separately?

SEO and AI, together or separately?

  In recent years, the SEO community has been alarmed by what artificial intelligence (AI) could mean for traditional SEO tactics as we know them.   Although AI is transforming the SEO landscape, its influence does not mean the end of website optimization....

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Topic Clusters for creating Topic Authority

Topic Clusters for creating Topic Authority

  In today's SEO landscape, visibility and authority are crucial to success, making Topic Authority a fundamental element. Expertise in a specific topic demonstrates the site's reliability and knowledge to Google, boosting it in the SERPs and attracting a...

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How to apply SEO on Instagram?

How to apply SEO on Instagram?

  SEO for Instagram consists of applying best practices to ensure that a particular profile and posts are easily found by users. However, with growing competition, standing out from all the other accounts can be a challenge. Well, SEO for Instagram aims to...

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How to Apply SEO Strategies to eCommerce

How to Apply SEO Strategies to eCommerce

  Today, SEO and eCommerce are profoundly intertwined: to succeed at eCommerce requires the careful application of SEO strategies. Effective SEO strategies are the bedrock of eCommerce success. By enhancing visibility, optimizing user experience and driving...

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