Gone are the days when we sent press releases to an entire list of media outlets.
The end of independence between an organization’s sales, IT, marketing or HR departments has also come about. To put simply: The PR Strategy is changing.
These changes offer many opportunities for communication professionals. Not only to adopt new skills, but also to boost and expand the frontiers of the industry. However, this presents some challenge as well.
The New PR Strategy
Today, communication professionals should be multitaskers and must keep up to date with trends and best practices in public relations. Crisis Communication Management, Media Relations, Branding and other processes are constantly changing.
Increasingly, Public Relations professionals exercise complementary functions, such as marketing and social media, taking into account that this requires experience in writing, data analysis, strategy development and much more.
Changes in Public Relations
The PR is constantly facing significant changes, accompanying the ones that are occurring in the world’s business environment. As with most areas of marketing services, PR is being forced to respond to these changes.
The management trends present many opportunities for the public relations function. These trends include the growing concern of stakeholders other than for the traditional issue of ownership/dividends. There are many other individuals and groups which businesses and business leaders must consider when making strategic and tactical decisions.
Groups such as suppliers, customers, the community, environmental groups and employees all have stakes in the actions of organizations and it is necessary now for most companies to consider these players and influences. As these outside stakeholders become a factor in a company’s ability to operate successfully, it is in the business’s best interest to take a proactive role in informing these groups as to corporate strategy, actions and policy. This also means create new vistas in which PR can function.
The PR Strategy is changing. What are the new challenges? Contact us and explore all the possibilities regarding Public Relations.