In the world of SEO, the maxim ‘it depends’ has become a mantra. Search engine optimization is a complex and ever-changing field, requiring adaptability, which doesn’t mean that there aren’t solid principles and tactics to guide the strategies defined.
In this article, we’ll debunk some common SEO myths and propose a more strategic and integrated approach to achieving consistent results.
SEO and content: an inseparable duo
SEO is not just about techniques and tools. In fact, its success depends on creating high-quality content that is relevant to the target audience. Content that informs, engages, and converts.
Immediate and diverse content
A blog is not always the best platform for content. Different formats should be explored, such as videos, infographics, and e-books, to meet the needs and preferences of the public.
Quality over quantity
Long content does not guarantee better rankings. The quality and relevance of the content should be prioritized, offering relevant value.
Integration with digital marketing
SEO doesn’t work in isolation. It should be integrated with other areas of digital marketing, such as social media, email marketing, and paid advertising, to amplify reach and results.
Unraveling Truths
Duplicate content is not penalized: Google does not automatically penalize duplicate content, but it may consider the less interesting version to be irrelevant.
404 URLs are not always harmful: in some cases, 404 URLs may be necessary, such as to redirect old pages or inform about removed content.
Low-quality links can be useful: Not all links from low-quality sites are harmful. The context and relevance of the link should be analyzed before disregarding it.
The crawl budget is not a hard limit: The crawl budget is an estimate, not an absolute limit. Google prioritizes sites with high-quality content and a good user experience.
JavaScript SEO: accessibility and experience
JavaScript SEO ensures that the site is rendered and indexed correctly by search engines, even when JavaScript is disabled.
Crawling, Indexing, and Rendering Process
SEO involves three main stages:
Crawling: Google finds and maps the site’s pages.
Indexing: Google stores and organizes the site’s information.
Rendering: Google displays the site’s pages in search results.
Pillar areas of knowledge for SEO
In order to make strategic decisions and solve SEO problems effectively, it is essential to study areas such as:
Content Marketing: creating and distributing high-quality content.
Technical SEO Analysis: identifying and correcting technical problems that prevent the site from performing well in search engines.
Link Building: obtaining high-quality links from other sites to increase the site’s authority.
Performance Analysis: monitoring organic traffic and other indicators to assess the success of SEO strategies.
SEO is a dynamic and complex process but with the right approach and the right knowledge it is possible to achieve consistent and lasting results, using the fundamental rules, such as high-quality content, integration with other areas of digital marketing, and a strategic and holistic vision.