Content marketing & SEO are based on the fact that today’s public has an expectation of authenticity from brands. Even though commercial goals remain the focus of an organization guided by marketing, authenticity is, these days, pivotal for success.
A marketing approach that emphasizes the functional, emotional, and social benefits of its products or services (content marketing) becomes more visible, empowers connections, and goes further. Public Relations Portugal helps tell the brand story in Portugal with content marketing & SEO in an enthusiastic and compelling way, supporting the business strategies and allowing brands and organizations to relate to their audience.
For example, as long as organizations around the world are finding new ways to converge their operations with their social impact, such as Corporate Social
Responsibility programs, consumers and clients tend to demand more from the companies they support. An organization cannot afford to neglect its social purpose, and if they wish to maintain relevance in the consumer’s mind, it’s time to embrace the purpose of marketing. Using content marketing.
A content marketing strategy with these kinds of specific goals is the way that an organization or brand has to relate itself to a target audience based on common interests or needs.
Success in these fields implies the development of the right strategy with proper content and an organic and truthful execution that reveals itself as a call to action and brings mutual benefits to all of those involved. A proposition value that guides the focus from its own perspective. It’s a pledge of delivery, recognition, and communication. It is also the client’s expectation of how it will be delivered, experienced, and acquired.
SEO (search engine optimization) is regarded as the process of improving the quality and quantity of website traffic to a website or web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when it ranks higher on the search engine results page. These visitors can then potentially be converted into customers.