Content marketing & SEO is based in the fact that today, the public has an expectation of authenticity from the brands. Even though the commercial goals remain the focus of an organization guided towards marketing, authenticity is, these days, pivotal for the success.
A marketing approach that emphasizes the functional, emotional and social benefits of its products or services (content marketing) becomes more visible, empowers the connections and goes further. Public Relations Portugal helps tell the brand story in Portugal, with Content marketing & SEO, in an enthusiastic and compelling way, supporting the business strategies and allowing for brands and organizations relate with their audience.
For example, as long as organizations around the world are finding new forms to converge their operations with its social impact, such as Corporate Social Responsibility programs, consumers and clients tend to demand more from the companies they support. An organization can not afford to neglect its social purpose and if they wish to maintain relevant in the consumers mind, its time do embrace the purpose marketing. Using content marketing.
A content marketing strategy with this kind of specific goals is way that an organization or brand has to relate itself with a target-audience based in common interests or needs.
Success in this fields implies the development of the right strategy, with proper content and an organic and truthful execution that reveals itself a call to action and brings mutual benefits to all of the involved. A proposition value that guides the focus from its own perspective. It’s a pledge of delivery, recognition and communication. It is also the clients expectation of how it will be delivered, experienced and acquired.
As for SEO – Search engine optimization – is regarded as the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page. These visitors can then potentially be converted into customers.