Design, in communication, or Communication Design, is a broad creative process that operates in message construction. As in many other arts, it does not have a ruled work methodology. It acts in what has began by being a field study and commercial art work. And, responding to the social and technological advances, it encompasses several communication tools and means.
Nowadays, the communication design is a discipline with strong connections to video, music, graphic design, advertisement, editorial work, web design, wording, and, unlike other creative processes, it often depends of the utterances. It comes close of the marketing skills, but it does not elect the twentieth century corporativism as the tonic for its development. Ideally, its focus is in the creative action in order to, inside this action, collect the ideas that reinstall and reshape the problems. Than, we can turn to their resolution.
Communication design is an activity that proposes itself to communicate an image. This image is edited trough the articulation between a visual grammar and the content it intends to distribute, generating a context for clear comprehension, both expressive and symbolic, allowing for a the stimulation of different interpretations of the same message.
It contextualizes projects and develops ideas; it generates reactions and sensations, taking into account the functional and production factors; it generates a coherent visual culture between thought, feeling and action; it creates languages and visual codes based upon the cultural identity , turns the visual landscape more rich and more harmonic.
Public Relations Portugal designs, develops and implements corporate websites that are the basis to an online presence and communication of a brand our organization, identifying its purpose, offer and positioning. Websites are platforms to disclosure original information and documentation, empowering the reach of the developed products and services. They are the starting point for a structured online strategy.