It is getting harder and harder to get people’s attention. People have become almost completely desensitized to advertising in the traditional sense. As a result, advertising has been used in a different way. Advertisers started putting their message in places where people do not expect it, making it impossible to ignore. This is where guerrilla marketing comes in.
Guerrilla marketing is about breaking people’s concentration and causing an unexpected emotional response.
Keep a few rules in mind when creating your own Guerrilla Marketing Campaign:
- Define your goals
A guerrilla marketing campaign needs to be well-planned. Think about what to do, where to do it, and what you want to accomplish.
- Know your audience
Guerrilla marketing is effective because the intent is to provoke a response. This can circumvent business restrictions. Consider the audience’s sense of humor. The goal is to leave people with a positive memory after seeing or experiencing the marketing campaign.
- Analyze the environment
The goal is to surprise and delight your audience. So, analyze what trends are happening. Find out what people are talking about. In addition, do some research on your competitors. Try to gain insights that can help shape your own campaign.
- Come up with a message or technique
To come up with an original idea: Have a brainstorming session. Let everyone on the team contribute. Conduct several rounds of brainstorming and set time limits. Collect all the ideas generated and evaluate them. Align the idea with the audience’s preferences and pain points.
- Keep it mysterious
Guerrilla marketing is supposed to appear out of nowhere and disappear just as quickly. The campaign is mysterious and temporary. This increases its effectiveness.
- Execute the plan
Think carefully about the plan. What will it require and how much time? Review it critically to avoid failing. Think about possible drawbacks to the campaign and how they might negatively affect the effort.
- Do research
Make sure you have all the necessary permissions. Be sure you are following all laws and regulations. Finally, check the animal and environmental friendliness of your campaign.
- Measure the results
Guerrilla marketing is not as measurable as a digital marketing campaign. There are certain ways to measure whether you have achieved your goal. For example, you can compare before and after the campaign. For example, through sales. You can also randomly survey people. This allows you to find out if they heard about the campaign and how they experienced it.
Finally, there are social media tools like Mention and Agorapulse. These can be used to track conversations about the campaign on social media platforms.