Media Relations

Media Relations

Media relations are responsible for the intermediation between a physical person, a legal person, a public institution, and the press. The main activity is to make the client shine and turn it into news. To do that, it searches for and partners with newspapers, sites, and magazines to publish notes, stories, or reports, among other features.

Media relations are one of the communication instruments that have been developed to serve organizations. In Portugal, the translation of English publicity is not related to “advertising.” It has to do with media relations, with journalism being the basis of all the techniques used.

You can picture the vast world of organizational communication as a matryoshka doll, where the different fields nest inside one another. Inside the body of public relations are the media relations, which, besides being embryonic of the public relations themselves, have the operational and programmatic ability to profit from the journalism loopholes.

Are a way to achieve editorial coverage in the media with a news, rather than commercial, point of view. It works for either a particular client or an organization. Companies, people with “public personas”, lawyers, doctors, musicians, and institutions and organizations like state companies, municipalities, governments, political parties, labor unions, clubs, non-governmental organizations, or individuals, among others, tend to use media relations services.

Normally, interest is determined by the generation of information that may be of public interest. The different types of media and their respective platforms are paramount communication tools in a multidisciplinary strategy supported by complementary approaches.

Public Relations Portugal helps you with the creation and promotion of journalistic contents, and selective approaches to media allow for the dissemination of information to a broad public or contact with a sector-specific target through specialized media.

Among the services that are provided within the scope of Media Relations are Managing the Relationship with Journalists and Media; Media Communication Plan; Media Agenda; Planning of Media Events; Evaluation of Media Exposure (ROI); Creation of Journalistic and Editorial content, Corporate Publications, Media Training, Clipping.