Social Media & Online Reputation Management regards first of all to social media. Social media is a social structure composed by people or organizations, connected by one or several kinds of relationships, that share information, knowledge, interests and prospect of common goals. One of its characteristics is the openness, that allows horizontal -instead of hierarchical – relations, between the participants.
Social Media have been gaining a growing importance in modern society and with the different social media consumers are in permanent contact with the organizations and the brands. On account of this phenomena, brands, in the most diversified business areas, understand that the traditional marketing techniques are becoming less effective and more expensive. The reason is that the segmentation in the “traditional” marketing is a lot less effective then digital marketing, and mainly, social media marketing.
Social media has created a new way to explore the relationship dynamics between companies and its clients. Marketing communication in social media is more personal and interactive, but the used tools are more complex and harder for the common user to understand.
Professional management of social media marketing and communication requires study and knowledge and the marketing and communication are in diversified channels, in a two way path, trough which the brands dialogue with its consumers, and vice-versa.
Online social media are an interaction platform with clients and prospects, promoting the engagement and loyalty. They also allow that this interaction is made in real time, since the companies and its users are connected almost automatically.
As for Online Reputation Management, it can be described as a multi-faceted concept that is aimed at creating a positive public perception of a brand, business, or person. With Public Relations Portugal, Reputation management includes monitoring reputation, addressing any content or customer feedback that could damage the brand, and using strategies to prevent and solve problems that could damage an entity’s reputation.
It is all about monitoring and managing your brand’s reputation across the web, about ensuring that your business is properly represented and that potential customers are left with a great impression on who you are and what you do.
Count on us to help you with Social Media & Online Reputation Management.