Effective communication strategies are serving not only as advantageous tools but as essential drivers of growth, bolstering customer relations and ensuring a competitive edge in the global marketplace. Siemens is one of the oldest and largest worldwide...
IBM is in the top 5 most valuable brands in the world. The company had its hard times and was very close to bankruptcy, but somehow managed to prevent it and even came back to business better and stronger. IBM is a company with a long history. Incorporated in...
The cement industry can be characterized by low growth, high asset requirements, and unpredictable demand. But with an amazing marketing and communications team, that can create a well-structured corporate brand strategy, even a cement company can become a worldwide...
Focus on brand positioning to have a clear vision, values, and communication strengthens a companys’ market power. Communication activities, which have an impact on the customer relationship path, are a starting point in a strategy that showcases an emotional story....
Just one idea can make the world function much easier and much faster, moreover make the business recognizable, outstanding, and successful. FedEx is a worldwide-known, delivery company that started with 14 small jets and within just three decades expanded into 560...
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