Multimedia Services came along the arrival and massification of the Internet. And with the evolution of the new technologies of communication, the video creation and production has been gaining preponderance in the promotion of organizations and brands and its products and services.
This videos are very effective, as long as their duration is short, and may be seen at any moment in any place. Besides, the diffusion has a low cost, especially when compared to the television broadcast.
The current trend is that video production gains an ever greater relevance in the marketing strategies developed by companies and organizations. Online dissemination has been gaining, progressively, a bigger and better return on the investment, and is also increasingly reaching wider and greater audiences. On top of that, it has another advantage: the videos can be extremely easily shared, which allows for a quick propagation and for them to became viral.
There are countless formats, resources and strategic actions that may be used to promote a brand, an idea, a concept, a product or a service. The video and multimedia production is one of the most used because it has the capability to transmit a message to its viewers that is both precise and memorable.
Multimedia services, namely the video production, offers a great return on the investment because its lifetime may be very long and also because is one of the most versatile services available in the Public Relations and marketing communication field.
Public Relations Portugal offers multimedia services and produces audio-visual materials related to an organization’s activity, creating content that enable a differentiated contact in opposition to traditional communication tools and using social media platforms and new digital applications as a distribution channel of video information to present news about an organization’s activity and a support to the commercial contact promoted among prospects.