Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term “owned media” describes the platforms and channels that a business owns, including websites,...
In today’s digital age, managing a community has become more important than ever. Public Relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management...
Sports public relations (PR) is a vibrant and powerful industry that is crucial to increasing media exposure for athletes, teams, and sports organizations. The sports sector may attract fans’ attention, improve brand awareness, and provide worthwhile media...
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand. This is...
It’s not news that AI is impacting the way we communicate, which is evident in the day-to-day life of Public Relations (PR) industry. However, this change does not imply a disadvantage, nor it is necessarily harmful. In fact, the forecast of AI’s influence on the PR...
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