The future of business starts at the frontline. And the frontline poses diverse challenges. Content and purpose can overcome these challenges. Those brands brands with a purpose grow two times faster than others. Therefore the challenge, and the purpose...
The challenges of the Public Relations Industry, were among the topics discussed at the QSP Summit this month. One of the most important topic was the fact that work has changed. People are basically relearning to do their jobs. Another important...
The dynamics of management, marketing and public relations often exists as a mix of all three. In today’s uncertainty of businesses and changing work practices, no profession can stay homogeneous. This was one of the underlying subjects of the 2021 QSP...
The importance of public relations as a social and organizational function is justified by the need for organizations to establish relationships – or exchanges – with others. It does not matter if they are other organizations, other groups or other individuals....
The Public Relations activity in Portugal emerged around the 50s, sponsored mainly by multinational companies. Associated with a marketing aspect that appears as a bridge between the various audiences and with the goal of creating a good image of an...
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