Invest in B2B Communication and Strategy Development

Invest in B2B Communication and Strategy Development

It appears that, in a large number of companies, there is an absence of an organized and transversal Communication structure.   They only think about communication in the concepts of sales and marketing support. It is a solely operational Communication process,...
Post Pandemic Communication for B2B Companies

Post Pandemic Communication for B2B Companies

  Today, companies are required, today and in the future, to be able to globally address the communication process. Post pandemic communication has to demonstrate coherence, cadence and continuity at every opportunity.   They must have a strategic approach,...
New Expectations, Solutions in B2B Communication

New Expectations, Solutions in B2B Communication

  The last year has shown that companies are highly resilient. They managed to adapt quickly in the face of the COVID-19 pandemic.   When they came to the right conclusion when they had to do something different in order to survive. But did they know how to...
New Reality and Challenges for Exporting Companies

New Reality and Challenges for Exporting Companies

  The World Health Organization (WHO) classified the spread of COVID-19 as a pandemic in March 2020.   This event highlighted that we currently live in a VUCA(H) world. The acronym consists of those traits that best characterize our new reality: Volatility,...
The Purpose of PR and Content

The Purpose of PR and Content

  The future of business starts at the frontline. And the frontline poses diverse challenges.   Content and purpose can overcome these challenges. Those brands brands with a purpose grow two times faster than others. Therefore the challenge, and the purpose...
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