An effective ESG content marketing approach is essential for businesses looking to showcase their commitment to sustainability, social responsibility, and ethical governance. A strong ESG content strategy not only builds trust but also strengthens brand...
In today’s highly fragmented media landscape, brands need more than just traditional advertising to make an impact and IMC strategy plays an important part in this process. An IMC case study, such as Lidl’s #LidlSurprises, perfectly demonstrates how the...
AI is changing the way public relations creative PR professionals generate ideas, design campaigns, and engage with audiences. While artificial intelligence cannot replace human intuition and emotional intelligence, it can significantly improve creative...
Artificial intelligence offers powerful tools for data analysis, task automation and message personalization. However, the risks of AI in PR should not be underestimated, and professionals must remain vigilant to avoid potential pitfalls The main...
In today’s rapidly evolving business landscape, companies must prioritize understanding the customer’s perspective to remain competitive. With advancements in artificial intelligence (AI), economic uncertainty, and political volatility reshaping...
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