To keep your employees engaged and motivated, relationship management is essential. Excellent employee relationships can be the driving force behind the success of an organization. What is Employee Relationship Management? Employee relationship management is...
It is getting harder and harder to get people’s attention. People have become almost completely desensitized to advertising in the traditional sense. As a result, advertising has been used in a different way. Advertisers started putting their message in...
Guerrilla marketing is a way of advertising by using the element of surprise. Advertising involves communication with the target audience. Because of the element of surprise, this type of advertising can be particularly effective in increasing awareness. ...
Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here. To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience...
Storytelling is a part of human communication. It has been used in the past to communicate knowledge, history, and culture. But what makes a story good? Why are some stories remembered while others are not? We will discuss the hero’s journey technique. This...
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