Technology has always been important. There is nothing more ubiquitous today than Information Technology. It surrounds us in the shape of work tools, cloud systems, fintech services and other various forms of hardware and software. For this reason, IT in...
Times change. Not only millennials are becoming decision makers at companies, but Gen Z is slowly creeping up to them, and is starting to represent themselves in said companies. This means that Public Relations, Marketing and Communications needs to adapt to a new...
Under the constant threat of volatile ecological and social problems, the value of transparency regarding how companies operate is increasing. There are expectations about clarity, ethical practices and responsibility that organisations have to fulfil. A Brand...
Since the early 2000s social media has become a significant means of communication between brands and their audience. These days, through social media, the latest information about services and products is shared. To increase engagement and keep customers informed of...
What is Ideation? Ideation is a crucial component of design thinking. It’s the third phase during the process of design thinking. This is the stage where new ideas and solutions are generated. Facilitating a truly productive ideation session isn’t easy. The...
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