Being a B2B communications agency, we at Public Relations Portugal have to have a close relationship with our clients. This means that we have to keep ourselves to a professional code of conduct and meet expectations about expert communication that are the...
With some over-exaggeration Technical Communication is everything in B2B. It is the cornerstone of professional communication between companies. The problems caused by its absence are magnified in a Business to Business setting. In the B2C sector...
As humans we like to belong somewhere. Community gives us safety and comfort, for this reason it is natural for consumers to gather in dedicated groups. Companies can do the same, and enjoy the benefits of B2B networks. The following is based on a study...
Fake News, Disinformation – words that unfortunately became parts of our everyday lives. In the face of inescapable information bombardment, and increasing social unrest companies must fight disinformation. In today’s world less and less things stay constant...
Convincing tradespeople with high standards, about something novel is difficult. In these scenarios public relations and influencers have to work together to educate these groups in an authentic way. Get the attention of blue-collar working men is...
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